University of Maryland Extension

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises (EB-403)

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises addresses marketing beef, pork, lamb, and goat, but not poultry processing since it  falls under different  USDA, FSIS, and state regulations.  While many of the key strategies discussed here can be applied to direct farm-to-consumer sales,  this publication focuses on marketing farm-raised meats.

Written By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center.

August 19, 2017

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