Moving from producer to marketer— do what you enjoy

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Figure 2: It takes a team to make any business successful. No one person has all the skills needed! Photo by Edwin Remsberg, © University of Maryland—AGNR Image Library

While your marketing efforts are still in the growing stages, develop a marketing perspective that helps you find a comfort zone. Some farmers really like the challenges and social aspects of direct marketing. They enjoy talking with customers and other producers on a regular basis. Other farmers are perfectly happy staying on the farm and are uncomfortable with the idea of “selling.”

If that’s the case, then perhaps a spouse or other business partner would be better suited to handling your direct marketing venues. It pays to know yourself and be honest about which jobs you like best and which jobs you dread.

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