University of Maryland Extension

Marketing laws and social media

Author: 
Nicole Cook, B.S., J.D., LL.M., Environmental and Agricultural, Faculty Legal Specialist, Agriculture Law Education Initiative (ALEI), University of Maryland Eastern Shore

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Many farmers, including urban farmers, use a variety of tools, including social media, to market their farms and farm products. Be aware that there are federal and state advertising and marketing laws that do need to be followed when you’re advertising, especially if you are making any health benefit claims or someone is endorsing your product. For more information about legal considerations for direct farm marketing, see the social media section of the recorded webinars available from MidAtlantic Women in Agriculture: https://extension.umd.edu/womeninag/webinars#archivedwebinars

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