University of Maryland Extension

Marketing collateral

Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland Extension

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Ideally, you will work with a design professional to create a few basic marketing pieces such as your logo, postcard card or rack card, and business card. Additional pieces may include a farm business profile or fact sheet (your unique story), product sheet, list of articles and news stories about your farm, and price sheet. Testimonials can be sprinkled through your various forms of marketing collateral, both print and digital. It is important to develop a stylesheet for your brand that coordinates with your logo and includes the colors, fonts, and images that you will use throughout your marketing collateral. You want people to identify anything that you produce - from your website to your product labels - with you and your farm.

Make sure that all of your print marketing collateral includes the following:

  1. business name
  2. business location
  3. phone and email
  4. logo
  5. tagline
  6. website
  7. social media icons for the platforms you use (include your handle if it’s short)

If you need help creating print media and you are on a budget, consider creating your promotional piece in Canva or another similar on-line graphic design platform with a variety of templates to suit your marketing needs. Canva is free (with nice upgrades for a price, of course) and easy for even the most graphic design challenged person to use and still produce a splashy, yet professional piece.

Previous page: Building your brand
Next page: Digital marketing tools



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