October 2020
With the pivot to curbside, delivery, and online marketing, using the business’ email service provider, content delivery format is more important than ever. While several social media platforms such as Instagram and Facebook are popular for sharing pictures and product promotions, email is still “The King” of online marketing tools.
Since March 2020, a plethora of new farm newsletters has started arriving in my inbox. Most are well done, in terms of content, but the timing and frequency of these emails can get down-right annoying. So, when are the best times to send out newsletter and farm promotions? Are there any “best practices” to consider to make email marketing more effective?
More people check their email first thing in the morning, than any other social media platform. As can be expected, the pattern of open emails increases as people begin to wake up and start their day, then subside again and dwindles as they go to sleep. Media consultants have found:
To make the most of your email program spending, keep these points in mind before sending:
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The Maryland Retail Products Producer News & Notes is by Ginger S. Myers and is published monthly. It is part of the Maryland Retail Products Producer Program (MRPPP) and, it contains training resources and retail marketing protocols to assist producers and food entrepreneurs in increasing their direct retail sales. To receive this newsletter and participate with the MRPPP group, you can go to go.umd.edu/JoinMRPPP or click on the subscribe button below.
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