University of Maryland Extension

Falling Back is for the Clock; Not Your Marketing Strategies

Ginger S. Myers
Social media on cell phone

Mastering Marketing - September 2018

When the calendar turns to September, everything “pumpkin” begins arriving in the stores and folks are busy cheering on their favorite football team.  While it seems like the markets are in a sprint to the end of the year, Fall is actually a good to re-energize your marketing strategies.

  1. Social Media Rules
    We use to think that having a website and maybe using one of the more popular social media sites, covered your marketing outreach. Those days are behind us as social media marketing enables you to reach current and potential customers where they already interact on-line on a regular basis-Email, Facebook, Instagram, etc.  Facebook alone has over two billion active monthly users. Don’t postpone your opportunity to reach more customers till the season slows down.

    Marketing minute: Examine your social media strategy from the last year; which areas did you ignore or fall short in? Make it an objective to give them more attention in 2018.

  2. The Power of Video
    If you have a smart-phone, you have a video camera. Researchers have found that viewers retain 95% of a message when they see it in a video, compared to only 10% when reading it as text? That’s a serious difference in retention rate. With new options like social “stories” and live mobile streaming, video should be in your visual go-to-marketing- toolkit.

    Marketing minute: Examine brands and businesses you consider successful or your direct competition for their marketing strategy. Note the ways in which they use video content and consider your video possibilities.

Still questioning how best to use the Internet and other social media tools as primary components of your marketing plan?  Then consider attending one of these two workshop sessions.


Tuesday, November 13, 2018

1114 Shawan Road
Cockeysville, MD 21030

Thursday, November 15, 2018

1000 College Circle, Room HEC 110
Wye Mills, MD 21679

This seminar seeks to offer training for those ready to expand their already existing Internet marketing plans to the next level. Seminar topics will include:

► Learn to define business vision and goals, brand voice and how to align them with social media marketing activities,

► Gain insight on the operation and application of major social networking platforms,

► Learn to create a marketing action plans based on desired outcomes and how to integrate social media into the mix.

► Stay out of trouble by learning the legal parameters concerning postings, dealing with negative feedback, posting pictures, and on-line offerings.

► Hear from a panel of successful social media farm marketers


Registration information:

November 13 - Cockeysville, MD

November 15 - Wye Mills, MD

To print this article (pdf) click the "Download document" below...

Maintained by the IET Department of the College of Agriculture and Natural Resources. © 2021. Web Accessibility

University programs, activities, and facilities are available to all without regard to race, color, sex, gender identity or expression, sexual orientation, marital status, age, national origin, political affiliation, physical or mental disability, religion, protected veteran status, genetic information, personal appearance, or any other legally protected class. If you need a reasonable accommodation to participate in any event or activity, please contact your local University of Maryland Extension Office.