RESEARCH &
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Urban Ag home | Table of contents
Do you know what your competition is up to? If not, you could be headed for trouble because ignorance isn’t bliss when it comes to your competition. There is always competition. Even if you’re the only urban grower in town, you face competition from the sale of other kinds of produce where your customers will spend their money instead of with you.
The first step to understanding your competition is to know who they are. This sounds easy enough, but it’s more complicated than just listing your obvious competitors. There are really three types of competitors to study.
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