University of Maryland Extension

Building your brand

Author: 
Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland Extension
Post date: 
Nov 27, 2019

Urban Ag home | Table of contents

While you don’t need to be a graphic designer or best-selling author, you do need to be thoughtful about how your present yourself. Not only will you tell your story through words, but images, too. The most widely used image will be your logo. There is no mistaking Target’s bullseye or Apple’s...well...apple. When you are working with a graphic designer to develop your logo, think about how it conveys your story. Also consider all of the applications where you may use your logo. The simpler the logo design the better as it will have more flexibility in terms of reproducibility across various types of marketing collateral from your social media profile to your farm store banner.

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From Surviving to Thriving: Strategies for Urban Farm Success
Marketing challenges and opportunities
promotion
branding
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target market
social media profile
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