University of Maryland Extension

Building your brand

Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland Extension

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While you don’t need to be a graphic designer or best-selling author, you do need to be thoughtful about how your present yourself. Not only will you tell your story through words, but images, too. The most widely used image will be your logo. There is no mistaking Target’s bullseye or Apple’ When you are working with a graphic designer to develop your logo, think about how it conveys your story. Also consider all of the applications where you may use your logo. The simpler the logo design the better as it will have more flexibility in terms of reproducibility across various types of marketing collateral from your social media profile to your farm store banner.

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