University of Maryland Extension

Are You and Your Products Ready for Retail Sales?

Ginger S. Myers
Retail-Ready Marketing

July 2020


Subscribe to join the Maryland Direct Retail Ready Products ProgramThe measure of success for producers and specialty food and beverage entrepreneurs is their sales volume and profitability. In early March, the University of Maryland Extension’s Agricultural Marketing Program introduced plans to launch a new educational marketing program- The Maryland Direct Retail Ready Products Program. Producer and buyer surveys were conducted to clarify perceptions and set benchmarks for successful seller/buyer retail sales transactions and logistics.

Almost 75% of producers surveyed have a retail-ready product/service they are currently    selling to buyers but want to know how to increase market shares and total sales. Almost one-third of those sales are direct to consumers, leaving room for increased sales in the categories of restaurants, institutions, and aggregators.

The ensuing weeks have brought dramatic changes in all the retail market outlets targeted in this program- farm markets, retail stores, restaurants, and institutional sales. However, these channels will eventually re-open. Retail product producers should prepare their products and business logistics now, to be ready to take advantage of re-emerging retail sales channels.

Here is a summary of producer interests and opinions about their retail product readiness, before Covid-19. Though sales have been disrupted, this is valuable information for developing support materials and resources for producing and marketing retail-ready products.  


To print this newsletter (pdf) click the "Download document" below.

To learn more about Maryland Diret Retail Ready Products Program and access the training resources click here...

Maintained by the IET Department of the College of Agriculture and Natural Resources. © 2020. Web Accessibility

University programs, activities, and facilities are available to all without regard to race, color, sex, gender identity or expression, sexual orientation, marital status, age, national origin, political affiliation, physical or mental disability, religion, protected veteran status, genetic information, personal appearance, or any other legally protected class. If you need a reasonable accommodation to participate in any event or activity, please contact your local University of Maryland Extension Office.