Additional resources and literature cited

Urban Ag home | Table of contents

To learn more about marketing, start with these helpful resources:

• Agricultural marketing educational websites:
• Agriculture Marketing | UMD Extension: https://extension.umd.edu/wmrec/agricultural-marketing
  
• Maryland Rural Enterprise Development Center: https://extension.umd.edu/mredc
• USDA Agricultural Marketing Service: https://www.ams.usda.gov/
• Marketing | USDA Alternative Farming Systems Information Center: https://www.ams.usda.gov/
• Marketing | Cornell Small Farms Program: http://smallfarms.cornell.edu/resources/marketing/
• Marketing | Urban Agriculture | University of California, Agriculture & Natural Resources: https://ucanr.edu/sites/UrbanAg/Business_Management/Marketing/
• Urban Agriculture | ATTRA (marketing section included): https://attra.ncat.org/urban-agriculture/
• Business & Marketing | Urban Agriculture Manual | Community & Regional Food Systems Project: https://urbanagriculture.horticulture.wisc.edu/business-and-marketing/  
• Food processing and value-added products
• Myers, G.S. (2009) Processing for profits: An assessment tool and guide for small-scale on-farm food processors. Available at http://extension.umd.edu/agmarketing/additional-resources/publications
• UMD Extension Food Processing module: https://extension.umd.edu/mredc/specialty-modules/food-processing     
  
• Direct marketing
• Direct Marketing resources from UMD Extension: https://extension.umd.edu/agmarketing/market-outlet-tools/direct-marketing   
  
• Pricing
• Specialty Crops Terminal Markets Standard Reports, published by the USDA Agricultural Marketing Service Shares prices for which specialty crops were sold at selected U.S. cities' terminal markets. Prices are differentiated by the commodities' growing origin, variety, size, package and grade. https://www.ams.usda.gov/market-news/fruit-and-vegetable-terminal-market...
• Maryland Market News, published by Maryland’s Best, Shares reports that contain pricing, volume, quality, and other market data on agricultural products in specific market areas. https://marylandsbest.maryland.gov/maryland-market-news/
• Fruit and Vegetable Prices, published by the USDA Economic Research Service ERS shares estimated average prices for over 150 commonly consumed fresh and processed fruits and vegetables. https://www.ers.usda.gov/data-products/fruit-and-vegetable-prices.aspx
• Selling online
• Rudl, C. (2003) Payment Options for Online Shoppers. Entrepreneur. Available online: https://www.entrepreneur.com/article/58384
• Building your brand
• Business Database Search | MD Department of Assessments & Taxation: https://egov.maryland.gov/BusinessExpress/EntitySearch
• Choose your business name | Small Business Administration: https://www.sba.gov/business-guide/launch-your-business/choose-your-business-name     

Additional literature cited in this chapter

• Heath, C. and Heath, D. (2007) Made to Stick: Why Some Ideas Survive and Others Die. Published by Random House.
• Myers, G.S. (2014) Ag Marketing 101. Retrieved from http://extension.umd.edu/agmarketing/marketing-101
• Myers, G.S. (2010) Enhancing the Community Supported Agriculture (CSA) Marketing Model in Maryland CRED-01. Retrieved from http://extension.umd.edu/agmarketing/additional-resources/publications
• Rowell, B., Woods, T., and Mansfield, J. (1999) Marketing options for commercial vegetable growers. ID-134. University of Kentucky Cooperative Extension Service. http://www2.ca.uky.edu/agcomm/pubs/id/id134/id134.pdf

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