University of Maryland Extension

4. Promotion

Author: 
Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland Extension
Post date: 
Oct 28, 2019

Urban Ag home | Table of contents

Once you have established what your product is, where you are going to sell it, and how much you are going to sell it for, it’s time to promote it. But what does that mean and entail for an entrepreneur?

Promotion is communicating with your customers about the benefits (most important) and features of your product with the intention of soliciting a purchase. It involves using a combination of marketing tools including your branding, digital media such as your website and social media, print media that may include business cards and flyers, incentives such as coupons and free samples, and even farmers market demos and customer appreciation events.


Previous page: Which markets fit your operation?
Next page: Creating a brand through your story

Tags: 
From Surviving to Thriving: Strategies for Urban Farm Success
Marketing challenges and opportunities
promotion
branding
marketing tools
digital media
print media
website
social media
coupons
samples
demos
Brought to you by: 

Urban Agriculture

We embody the University's land-grant mission with a commitment to eliminate hunger, preserve our natural resources, improve quality of life, and empower the next generation through world-class education.
Maintained by the IET Department of the College of Agriculture and Natural Resources. © 2021. Web Accessibility

University programs, activities, and facilities are available to all without regard to race, color, sex, gender identity or expression, sexual orientation, marital status, age, national origin, political affiliation, physical or mental disability, religion, protected veteran status, genetic information, personal appearance, or any other legally protected class. If you need a reasonable accommodation to participate in any event or activity, please contact your local University of Maryland Extension Office.