University of Maryland Extension

4. Promotion

Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland Extension

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Once you have established what your product is, where you are going to sell it, and how much you are going to sell it for, it’s time to promote it. But what does that mean and entail for an entrepreneur?

Promotion is communicating with your customers about the benefits (most important) and features of your product with the intention of soliciting a purchase. It involves using a combination of marketing tools including your branding, digital media such as your website and social media, print media that may include business cards and flyers, incentives such as coupons and free samples, and even farmers market demos and customer appreciation events.

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