University of Maryland Extension

1. Define your product

Author: 
Ginger S. Myers, Extension Specialist, Marketing, University of Maryland Extension and Kim Rush Lynch, Extension Educator, University of Maryland Extension

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Who will purchase your product and why? Determine who your customers are before you put in that seed order. What are their purchasing traits? What would make a shopper select your produce over that of the grocery store’s or even another local grower? How does your product satisfy their wants or needs and translate into a sale?

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What are you selling?

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