University of Maryland Extension

The Legal Side of Direct Marketing Your Specialty Crops: Liabilities, Contracting, and Taking it Online

Tuesday, Feb. 23, 2021 - 1:30pm to 3:00pm

In recent years, and most recently due to the COVID-19 pandemic, agricultural direct marketing has seen a resurgence in popularity as customers seek out more locally produced fresh foods. According to the 2017 USDA Ag Census, the value of food sold directly from Maryland farms to consumers doubled from $28 million in 2012 to $54 million in 2017.

Direct marketing can provide many advantages to farm operators but will likely also present legal challenges. Legal specialists at the Agriculture Law Education Initiative (ALEI) developed the Legal Guide to Direct Farm Marketing for Maryland Produce Growers to assist growers who are beginning, pivoting to, or expanding direct marketing activities to understand their compliance requirements and potential liability exposure.

Producers will learn about the legal aspects of direct marketing and receive a free copy of the Guide by attending one of the following upcoming presentations:

Anyone with questions can contact Megan Todd ( or Sarah Everhart (, 410-458-2475.

Brought to you by: 
Maintained by the IET Department of the College of Agriculture and Natural Resources. © 2021. Web Accessibility

University programs, activities, and facilities are available to all without regard to race, color, sex, gender identity or expression, sexual orientation, marital status, age, national origin, political affiliation, physical or mental disability, religion, protected veteran status, genetic information, personal appearance, or any other legally protected class. If you need a reasonable accommodation to participate in any event or activity, please contact your local University of Maryland Extension Office.