University of Maryland Extension

MidAtlantic Women in Agriculture Pre-Conference

Tuesday, Feb. 12, 2019 (All day)
Dover Downs, Dover DE

February 12, 2019 - Preconference 

1pm - 5pm

Participants choose between two topics for an inter-active hands on workshop

(Option A) 

The Family Farm Legacy: Keeping the "Family" in your Farm.

We all know that our present and future will eventually become our past. What does that mean for the family farm? Your farm? Discussions about "what happens when I am gone?" are never pleasant, but it's always helpful to have your wishes respected and expressed in a sound, legal and fair manner. Every family and every farm are different. Planning ahead and looking ahead to the future, especially with regard to preserving your family farm and your family legacy, are necessary conversations today. This session will provide resources on how to approach these discussions with loved ones and what steps needs to be in place and considered in order to achieve a successful succession plan. We will hear from families who have gone through this process, where to find the best legal and tax advice tailored for your family farm operation, and review other pertinent business and financial planning measures you and your family may consider in forming a succession plan for your farm or agri-business.

(Option B) 

Connecting Through Effective Agriculture Communication: Building Trust, Respecting Voices, Engaging New Audiences

When the world talks about agriculture, a lot of mixed messages swirl about. And it's no wonder! These conversations span generations and platforms: traditional print and broadcast media, social media, school curriculum, and website mission statements, in advertising, with one-on-one conversations, and meetings in large or small groups.

How can we, as agriculture producers effectively message our values, standards and integrity? How do we engage and connect with different generations, belief systems and new audiences about food production. How do we tell our story and effectively communicate who we are and what we do to audiences that can be skeptical?

  • This session will review proven, strategic techniques to communicate effectively by engaging with others and making connections through shared values. We'll review:
  • Talking with professional media: Set the stage, what to wear, do and don'ts with vocabulary, conducting interviews, being filmed and recorded,
  • Responding to a crisis or controversy
  • Engagement: How to make a connection with someone who holds an adversarial view or opinion
  • Stop Preaching to the Choir: Stepping out of your comfort zone (bubble, tribe, choir)
  • How to battle fake news
  • Take better command of social media
  • Tell a compelling story

You will hear from social media strategists, communication pros, learn about the research and learn techniques from US Farmers & Ranchers Alliance, Center for Food Integrity, etc.


February 12, 2019 - Harness Racing Reception

6pm - 8pm

Stay Late, Come Early~

Included in the price of the Preconference Ticket OR the Main Conference Ticket you are invited to join us for our Harness Racing Reception.  Appetizers will be provided, with a cash bar available.  The event is free, but please RSVP by purchasing a "free" ticket below so that we have enough food for everyone!

Shannon Dill
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