University of Maryland Extension

Diversifying Your Operation Workshop Series

Diversifying Your Operation Workshop Series wine, pick your own, meats
Tuesday, Jan. 22, 2019 - 12:00pm to 3:00pm
University of Maryland Extension, Baltimore County
University of Maryland Extension
1114 Shawan Road
Cockeysville, MD 21030
United States
Event Type: 

What: Come join us in a 3-part series to learn how to diversify your operation. We will talk about Agri-tourism and how it might be right for your operation, adding value-added products, and marketing and pricing farm-raised meats.
Guest speakers will include: UME’s Ag Marketing Specialist, Ginger Myers, UME’s Ag Law Specialist, Paul Goeringer, local farmers, and many more!


Day 1

  • Is Agri-tourism right for me?
  • Creating a marketing strategy- How to Connect with the Public
  • Compliance, Regulations, & Risk Management
  • Financial Management: Budgeting  & Pricing for Agri-tourism
  • Farmer Panel: Challenges and successes of Agri-tourism

Day 2

  • Does Value-Added Processing work for your Operation?
  • The four P’s of Selling
  • Grant Opportunities and Cost-Share
  • MDA Regulations, Licenses, and certifications
  • MDH regulations and Licenses

Day 3

  • Planning for Profit
  • Determining Retail Prices for Meat Cuts
  • Selecting Marketing Avenues
  • Food Quality Assurance and Licensing
  • Exploring Niche Markets

Light snacks and refreshments will be served.
Register online via Eventbrite at or call the office at 410-887-8090
Cost: $5 per session

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