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Moving Prices; Retaining Customers Mastering Marketing - January 2021Happy New Year 2021, and like every new year before, this is prime planning time for your business.
The Reluctant Entrepreneur Mastering Marketing - December 2020In November, I had the opportunity to give a presentation through the University of Maryland College of Agriculture and Natural Resources’ (AGNR) new Agricultural Careers and Entrepreneurship (ACE) Virtual Center webinar series. The presentation was titled, Entrepreneurs-Born or Made?
Make List and Check Your Christmas Sales Plan Twice Mastering Marketing - November 2020Christmas has not been canceled for 2020! The September 2020, issue of the Mastering Marketing newsletter featured tools for holiday planning.
Getting the Most from Your Email Program Spend Mastering Marketing - October 2020business’ email service provider, content delivery format is more important than ever. While several social media platforms such as Instagram and Facebook are popular for sharing pictures and product promotions, email is still “The King” of online marketing tools.
Plan and Promote 2020 Holiday Sales and Activities Now Mastering Markeing - September 2020
Fall Agritourism in Maryland–Open for Business Mastering Marketing - Special Edition August 2020
Don’t Eat a Third Hand Tomato; Come to the Farmers’ Market Mastering Marketing - Special Edition 2020 
Are You and Your Products Ready for Retail Sales? July 2020                                             ARE YOU AND YOUR PRODUCTS READY FOR RETAIL SALES?
Disease Management - Botrytis  Botrytis is a major disease threat as harvest approaches. Botrytis cinerea is a fungus that affects many plant species, especially wine grapes, where it is commonly known as Botrytis bunch rot or gray mold.
The Ripple Effect Mastering Marketing - Special Edition July 2020
Downy Mildew Management Downy mildew is now a year-long challenge for grape growers in the East. Downy mildew is often difficult to manage because it requires specific weather conditions to become a serious threat, but it can develop into an epidemic very quickly in favorable weather.
Agritourism Operations and Liability Concerns this Fall Season Mastering Marketing - July 2020With so many concerns for the Fall agritourism season, here is an informative podcast that helps outline how to mediate some of the risks of hosting events this Fall season.
Adjusting Direct Marketing to Selling On-line, a 24-7 Opportunity Masterning Marketing - Special Edition June 2020
Pivot to Bundling Products to Increase Sales Mastering Marketing - June 2020
Nitrogen Fertilization in the Vineyard The annual goal in the established vineyard is to have the vines fill their allotted trellis space, top out vegetative growth just above the top wire at veraison, and produce a crop that is in balance with the vegetative vigor. Regretfully high water availability and high nitrogen (N) content of Mid-Atlantic soils typically leads to excess vigor and extended vegetative growth.
Coronavirus Food Assistance Program (CFAP): What Dairy and Beef Producers Need to Know Background:The USDA CFAP Program has allocated $16 billion in funds for direct payments to farmers to help with the fallout from the COVID-19 pandemic.  The funds are derived from two sources: the Coronavirus Aid Relief and Economic Security (CARES) Act and the Commodity Credit Corporation (CCC) Charter Act.  Funds from the CARES Act are meant to help farmers cope with price reductions
Collaborative Marketing-A Process; Not an Event Mastering Marketing - Special Edition May 2020

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