University of Maryland Extension

Learn

Coronavirus Food Assistance Program (CFAP): What Dairy and Beef Producers Need to Know Background:The USDA CFAP Program has allocated $16 billion in funds for direct payments to farmers to help with the fallout from the COVID-19 pandemic.  The funds are derived from two sources: the Coronavirus Aid Relief and Economic Security (CARES) Act and the Commodity Credit Corporation (CCC) Charter Act.  Funds from the CARES Act are meant to help farmers cope with price reductions
Collaborative Marketing-A Process; Not an Event Mastering Marketing - Special Edition May 2020
Early Season Insect Management: Climbing Cutworms This general term applies to the larvae (caterpillars) of a large number of butterfly/moth species (Lepidoptera) in the noctuid family that feed on buds, young shoots and leaves. Cutworm damage most commonly occurs in vineyards with weeds under the trellis or mulch, and in sandy or light colored soils.
COVID-19 and Agritourism in Maryland Mastering Marketing - Special Edition April 2020
Capturing the Bounce; Surviving the Dip Mastering Marketing - April 2020As we move through the realities the Covid-19 protocols, many are experiencing first hand its effect on their business’s viability.
Preparing Your Farm for Impacts of COVID-19 What is COVID-19?Coronavirus disease 2019 (COVID-19) is a respiratory disease caused by a novel coronavirus (official name: SARS-CoV-2) that was identified in 2019.  This virus is responsible for the respiratory disease outbreak that began in Wuhan, China in late 2019 and quickly circulated around the globe.  The World Health Organization (WHO) declared COVID-19 a pand
You’re Going to Need a Different Marketing Plan Mastering Marketing - March 2020According to online sources, "May you live in interesting times" is an English expression which purports to be a translation of a traditional Chinese curse. Everyone can agree that these are indeed “interesting times” and feels like every day brings more negativity. The actions taken to curtail the viruses spread will have long ramifications.
Managing Heifer Inventory on the Dairy Photo credit: Edwin Remsberg
Sell the Sizzle Mastering Marketing - September 2019
Launching, Refining, or Growing Your Farm Business- MREDC has Answers Mastering Marketing - Special Edition, August 2019
Crop Development Sampling It is critical to properly monitor and assess fruit maturity characteristics to make the appropriate management, harvesting, and winemaking decisions to produce the best quality grapes and wine possible. The first step to assess ripeness and quality is to take a proper sample that best represents the actual ripeness stage of the cultivar in that block of the vineyard.
Matching Prices to Market Outlets Mastering Marketing - August 2019
Crop Management The goal of most grape growers is to produce high quality grapes for wine. For making the best wine, the highest quality grapes are often the most mature and uniform. In today’s quality driven marketplace, the best fruit will command the highest prices and the greatest demand.
Email Marketing—Your Best Social Media Tool Mastering Marketing - July 2019
Pick Me! Pick Me! Mastering Marketing - May 2019You have a quality product. You’ve identified your target customers and crafted your promotional materials for that audience. But, consumers have so many buying outlets and product options, how can you convince them to them to choose yours? It’s a crowded marketplace out there.
Brand Voice—Make It Speak Loudly You’ve worked hard to have a timely and attractive website. You have a distinctive logo and promotional materials. Your social media marketing plan for the season is in place. Your products or services are top quality and will be available in sufficient supplies. You’re all ready for a great sales season. But do customers know your brand?
Ho, Ho, Ho—Handling Crabby Customers this Holiday Season Mastering Marketing - November 2018Unreasonable customers are always a pain, but they're especially prevalent and stressful during the holiday shopping rush. To help you cope with difficult shoppers this holiday season, consider these seven tips from customer-service experts.
Packaging That Sells Mastering Marketing - July 2018
Emerging Models for Direct-to-Consumer Marketing Mastering Marketing - June 2018“You never change things by fighting an existing reality. To change something, build a new model that makes the old model obsolete.” – Buckminster Fuller
Making the Most of Your Time — Be Effective Mastering Marketing - May 2018In the opening session of a recent Annie’s Project Class I coordinated, we addressed the topic “The Seven Habits of Highly Effective Farm Women.” It was a take-off modeled on Steven Covey’s (1992) book, “The Seven Habits of Highly Effective People.” In his book, Covey highlights the seven habits of great managers.

Pages

Subscribe to Learn
Maintained by the IET Department of the College of Agriculture and Natural Resources. © 2020. Web Accessibility