University of Maryland Extension

Marketing

What You Need to Know to Improve Your Grain Marketing Practices

Grain farmers face a number of marketing alternatives which vary in complexity and in the knowledge needed to make the most effective marketing choices. Individual grain producers have different marketing objectives, financial constraints, production situations and attitudes towards risk. This fact...

Understanding Grain Marketing Strategies is Critical for Success

The greater number of grain marketing tools available allow producers to increase their returns and reduce risks. Successful grain marketing involves a series of choices. It calls for tradeoffs among the farmer’s willingness and ability to accept price risk; amount of production risk associated...

Producers’ Guide to Grain Marketing Terminology

This publication provides a glossary of marketing and business terms as a reference for grain producers, or anyone involved in marketing or selling grain.

Understanding the Grain Basis

Learning about the local cash market and the futures market is crucial to understanding and using the grain basis. Grain basis affects farm profitability and it is important to have a solid grasp of tools, markets and historical numbers when making grain marketing decisions. Maryland farmers sell...

A Marketing Decision Tool and Guide for Grass-fed Beef (EB-374)

A Marketing Decision Tool and Guide for Grass-fed Beef is a resource guide that will assist grass-fed beef producers in formulating profitable marketing strategies. It is a decision tool to assist individual producers in making marketing decisions about what to produce; where/how/in what venue(s)...

A Producer's Guide to Meat and Poultry Processing Regulations in Maryland (EB-372)

This 13-page guide is intended to assist farmers, growers, and their advisors in understanding the regulations affecting the processing and marketing of meat and poultry products in Maryland. This guide also contains information on labeling, marketing, risk management, and regulatory exemptions. By...

Niche Marketing—Outside of the Box, but in the Black (FS-846)

Niche Marketing - Out of the Box but in the Black fact sheet will help you explore the Niche Market and how to go about increasing your food dollar and return per unit sold. By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise...

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises (EB-403)

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises addresses marketing beef, pork, lamb, and goat, but not poultry processing since it falls under different USDA, FSIS, and state regulations. While many of the key strategies discussed here can be applied to direct farm-...

Maryland Niche Meats & Poultry Producers Directory (EB-402)

The Maryland Niche Meats & Poultry Producers Directory was developed jointly by the Maryland Niche Meat and Poultry Working Group and the Ag Marketing Program of University of Maryland Extension. This directory serves as a way to connect buyers, consumers, producers and market masters to fresh...

Farm to Hospital—Selling Farm-Raised Meats and Poultry in Maryland (FS-929)

Farm to Hospital -Selling Farm-Raised Meats and Poultry in Maryland (FS-929) Fact Sheet is to assist livestock and poultry producers in developing products and marketing tools to increase meat and poultry sales directly to hospitals and extended care facilities or to distributors who handle...

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