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Getting the Most from Your Email Program Spend Mastering Marketing - October 2020business’ email service provider, content delivery format is more important than ever. While several social media platforms such as Instagram and Facebook are popular for sharing pictures and product promotions, email is still “The King” of online marketing tools.
Plan and Promote 2020 Holiday Sales and Activities Now Mastering Markeing - September 2020
How to Evaluate the Transition Cow Program What is the transition period?The transition period is defined as the 3 weeks before calving through the 3 weeks after calving.  During this time, cows “transition” from a pregnant, non-lactating state to a non-pregnant, lactating state.  This event involves many coordinated physiological changes in the cow, and failure of any one of these changes to occur at the right time or in the r
Fall Agritourism in Maryland–Open for Business Mastering Marketing - Special Edition August 2020
Don’t Eat a Third Hand Tomato; Come to the Farmers’ Market Mastering Marketing - Special Edition 2020 
Disease Management - Botrytis  Botrytis is a major disease threat as harvest approaches. Botrytis cinerea is a fungus that affects many plant species, especially wine grapes, where it is commonly known as Botrytis bunch rot or gray mold.
The Ripple Effect Mastering Marketing - Special Edition July 2020
Downy Mildew Management Downy mildew is now a year-long challenge for grape growers in the East. Downy mildew is often difficult to manage because it requires specific weather conditions to become a serious threat, but it can develop into an epidemic very quickly in favorable weather.
Agritourism Operations and Liability Concerns this Fall Season Mastering Marketing - July 2020With so many concerns for the Fall agritourism season, here is an informative podcast that helps outline how to mediate some of the risks of hosting events this Fall season.
Pivot to Bundling Products to Increase Sales Mastering Marketing - June 2020
Coronavirus Food Assistance Program (CFAP): What Dairy and Beef Producers Need to Know Background:The USDA CFAP Program has allocated $16 billion in funds for direct payments to farmers to help with the fallout from the COVID-19 pandemic.  The funds are derived from two sources: the Coronavirus Aid Relief and Economic Security (CARES) Act and the Commodity Credit Corporation (CCC) Charter Act.  Funds from the CARES Act are meant to help farmers cope with price reductions
Collaborative Marketing-A Process; Not an Event Mastering Marketing - Special Edition May 2020
Early Season Insect Management: Climbing Cutworms This general term applies to the larvae (caterpillars) of a large number of butterfly/moth species (Lepidoptera) in the noctuid family that feed on buds, young shoots and leaves. Cutworm damage most commonly occurs in vineyards with weeds under the trellis or mulch, and in sandy or light colored soils.
COVID-19 and Agritourism in Maryland Mastering Marketing - Special Edition April 2020
Capturing the Bounce; Surviving the Dip Mastering Marketing - April 2020As we move through the realities the Covid-19 protocols, many are experiencing first hand its effect on their business’s viability.
Preparing Your Farm for Impacts of COVID-19 What is COVID-19?Coronavirus disease 2019 (COVID-19) is a respiratory disease caused by a novel coronavirus (official name: SARS-CoV-2) that was identified in 2019.  This virus is responsible for the respiratory disease outbreak that began in Wuhan, China in late 2019 and quickly circulated around the globe.  The World Health Organization (WHO) declared COVID-19 a pand

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