University of Maryland Extension

Diversified Marketing and Pricing Strategies

Marketing Farm-Raised Meats in Maryland

April 13, 2013
8:30 a.m. to 3:00 p.m.

Download Workshop Brochure:

Use the Workshop Resources below to explore the details and teaching resources for this workshop:

Agenda & Presentations

Additional Resources

Maryland Department of Agriculture:  Processing and Selling Value Added Food Products in Maryland.pdf

Extension Bulletin EB-403:
University of Maryland Extension
Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises
EB-403 Meat Marketing

A Maryland FarmLINK Assistance Guide
How to Apply for the Maryland On-Farm Processor Licence for Farm-Raised Meats


Note:  Please download Workshop Brochure to view presenter bios:

8:30 AM - 9:00 AM

9:00 AM - 9:20 AM
Welcome and Survey Overview
Ginger Myers, University of Maryland Extension

9:20 AM - 10:20 AM
“Selecting Marketing Channels for Your Farm-Raised Meats”
Matthew LeRoux, Cornell Cooperative Extension

10:20 AM - 10:35 AM

10:35 AM - 11:35 AM
“Pricing Your Farm-Raised Meats”
Brian Moyer, Penn State Extension

11:35 AM - 12:15 PM
Farm-Raised Meats- Maryland Health Department Regulations
Lisa Straley, Maryland Department of Health and Mental Hygiene

12:15 PM - 1:00 PM

1:00 PM - 1:30 PM
Retailing Farm-Raised Meats-Food Quality Assurance Licensing Requirements
Jillian Twilley, Maryland Department of Agriculture

1:30 PM - 2:15 PM
Local Meat Marketing Efforts and “My Best Marketing Tip”
Janna Howley, Southern Maryland Meats
Jeff Semler, Maryland Grazers Network
Tom Albright, Central Maryland Poultry Processing Group

2:15 PM
Program Evaluation

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