University of Maryland Extension

Maryland Retail Products Producer Program

Maryland Retail Products Producer Program (MRPPP) is a developing program for producers and craft food and beverage entrepreneurs who want to scale up to retail markets and capture the growing demand for local foods statewide. This curriculum, discussion group, and other resources are designed to help producers access these new larger-scale retail and food service markets. Farmers have the opportunity to sell their products for retail sales in grocery stores, co-op markets, food hubs, food service buyers, chefs, restaurants, and institutions.

Whether you are an experienced grower or novice farmer, some of the skills and knowledge you need to succeed in this market differ from those needed to sell in commodities markets.

The MRPPP will provide best practices and examples of what works and what doesn’t based on research into different retail “channels”, (chains, independent grocers, and cooperative retailers); restaurants; wholesalers and food service (food distributors); and specialty distributors).

To view each section click on the icon or use the left navigation.

Product Development and Production
Sales and Marketing Tools
Know Your Product and Brand
Regulations and Insurance Requirements
Getting Things Right
Other Resources

 

Section: 
AG Marketing
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