University of Maryland Extension

AG Marketing Articles

Market Season-Ready, Set, Sell Mastering Marketing - April 2018Despite the colder temps and slow start to the growing season, farmers markets, roadside stands and on-farm markets, need to get ready for sunnier days and the first flush of customers looking for fresh local produce, fruits, and other locally produced foods.
Target Marketing to Customers - The View from the Other Side Mastering Marketing - March 2018
Balanced Pruning 3: Pre-Pruning
Balanced Pruning I - A Critical Step in Maintaining and Adjusting Vine Balance  Timely Viticulture Update:  February 26, 2018A major theme of viticulture is that for a vine to consistently produce high quality fruit it must be “in balance.” That means that the amount of vegetative growth (shoots and leaves) is just right to properly ripen the reproductive growth (fruit load).
Assessing Grapevine Bud Damage  Timely Viticulture Updated: February 26, 2018
Understanding Grapevine Bud Damage  Timely Viticulture Update:  February 26, 2018
Maryland’s Expanding Value-added and Craft Movement Mastering Marketing - February 2018I attended this year’s “Maryland’s Best Expo” organized by the Maryland Department of Agriculture to highlight Maryland products to a wide variety of buyers. This year’s offerings featured value-added products from at least three - quarters of the attending exhibitors.
Matching Products to Customer Appetites in 2018 Mastering Marketing - January 2018Every December I enjoy reading food trend predictions for the coming year from a variety of sources such as the Specialty Foods Association, the American Restaurant Association, Packer magazine, and  a host of foodie blogs.
Is Diversification Your Ultimate Goal? Mastering Marketing - October 2017
Applying the Pareto Principle in Your Marketing—the 80/20 Rule Mastering Marketing - September 2017
Farm to Door─Should You Offer a Product Delivery Service? Photo Credit: Alden Jewell - Maier's Kew-Bee Bread Truck by Boyertown Body Works
Christmas in July─Getting Your Social Media Marketing into Holiday Mode Mastering Marketing  - July 2017
Food Preferences and Purchasing Trends─Getting Out Ahead of the Curve Mastering Marketing - June 2017
How Much Should I Spend on Marketing Mastering Marketing - May 2017
Your Feedback for Program Planning Needed and Appreciated In April, University of Maryland Extension Ag Marketing Program, in partnership with Future Harvest CASA, conducted a new seminar series titled “Wheels Up”/ a Maturing Business Assessment Program. The "Wheels Up" series is for farmers with 3 or more years of business experience.
Selling On-line, a 24/7 Opportunity Mastering Marketing - February 2017
Results of First Local Food Marketing Practices Survey Released Mastering Marketing - January 2017
Marketing and Branding ─ Color it “SOLD” Mastering Marketing - November 2016
Get Ready for the Holiday Sales Season Now Mastering Marketing - September 2016 While the holiday season may seem a ways off, the line between when customers shop and when they take offense to holiday décor in stores is becoming a blurry one. The National Retail Federation reports that every year, about 40 percent of customers begin their holiday shopping before Halloween(1). 
Marketing Attitudes and Appearances—Keeping Them Positive Mastering Marketing - July 2016
Is Your Marketing Strategy Working? Mastering Marketing - June 2016   Who’s Your First and Best Customer?
Determine Your Contributive Margin Before Setting Your Price Mastering Marketing - May 2016
Who’s the Boss Mastering Marketing - April 2016 A primary attribute often given for being self-employed is “I’m my own boss.” But, business guru Peter Drucker stated, “The purpose of a business is to have a satisfied customer”. So, whether you’re a farmer, producer, or other type of small business owner; who’s the boss in your business?  Is it you, your customers, or both?
Marketing— The Root of All Profits Mastering Marketing - March 2016 I’ve written, taught, and executed marketing ideas and plans for some time now. But, after pages and pages of text and theories, I’ve found marketing really boils down to a couple key concepts executed over three similar categories.  And, marketing is truly the root of all profits in any business.
Generate More “Word of Mouth” Referrals Mastering Marketing - February 2016
Digital Direct Marketing Tips for 2016 - Make It a Great Sales Year MASTERING MARKETING  - JANUARY 2016
Lessons from the “Are You Crazy?” Retail Farm Market Bus Tour MASTERING MARKETING  - OCTOBER 2015
Jump Start Your Fall Marketing Season Now Mastering Marketing - August 2015
Convenient Payment Options─ It’s What Customers Want Mastering Marketing - July 2015
Tools for Building Your Online Marketing Plan Ag Marketing News Update

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