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AG Marketing Articles

Early Season Insect Management: Flea Beetles Identification and BiologyGrape Flea beetles, Altica spp. (Coleoptera: Chrysomelidae), are small (4-5 mm), oval shaped, metallic blue-purple beetles that jump when disturbed.Grape flea beetles overwinter as adults and become active on warm April days when grape buds begin to swell. Adult beetles are most numerous following mild winters.
Early Season Insect Management: Climbing Cutworms This general term applies to the larvae (caterpillars) of a large number of butterfly/moth species (Lepidoptera) in the noctuid family that feed on buds, young shoots and leaves. Cutworm damage most commonly occurs in vineyards with weeds under the trellis or mulch, and in sandy or light colored soils.
COVID-19 and Agritourism in Maryland Mastering Marketing - Special Edition April 2020
Capturing the Bounce; Surviving the Dip Mastering Marketing - April 2020As we move through the realities the Covid-19 protocols, many are experiencing first hand its effect on their business’s viability.
You’re Going to Need a Different Marketing Plan Mastering Marketing - March 2020According to online sources, "May you live in interesting times" is an English expression which purports to be a translation of a traditional Chinese curse. Everyone can agree that these are indeed “interesting times” and feels like every day brings more negativity. The actions taken to curtail the viruses spread will have long ramifications.
Managing Heifer Inventory on the Dairy Photo credit: Edwin Remsberg
Can SMART Ever Be Dumb?? Master Marketing - January 2020December is often a “Slam” month for most direct marketers. Holiday sales, year-end inventories to conduct, annual profit projections, and the final push of multiple last quarter marketing initiatives that were often launched even before Halloween. The major goal is to end the year in the financial black. Other goals now take a back seat.
Building your brand Urban Ag home | Table of contents
2019 USDA Direct Marketing Summit Master Marketing - October 2019Earlier this month I attended the 2019 USDA Direct Marketing Summit held in Chicago, IL. I had the opportunity to display one of the 22 poster presentations featured at the summit. My poster featured the Maryland Rural Enterprise Development Center’s Website, its modules, and its client impact.
Sell the Sizzle Mastering Marketing - September 2019
Hydroponic or aquaponic urban farms Urban Ag home | Table of contents
Launching, Refining, or Growing Your Farm Business- MREDC has Answers Mastering Marketing - Special Edition, August 2019
Matching Prices to Market Outlets Mastering Marketing - August 2019
Email Marketing—Your Best Social Media Tool Mastering Marketing - July 2019
Pesticide This webpage offers pesticide information, training, and resources for pesticide applicators. Private Applicators
Pick Me! Pick Me! Mastering Marketing - May 2019You have a quality product. You’ve identified your target customers and crafted your promotional materials for that audience. But, consumers have so many buying outlets and product options, how can you convince them to them to choose yours? It’s a crowded marketplace out there.
Brand Voice—Make It Speak Loudly You’ve worked hard to have a timely and attractive website. You have a distinctive logo and promotional materials. Your social media marketing plan for the season is in place. Your products or services are top quality and will be available in sufficient supplies. You’re all ready for a great sales season. But do customers know your brand?
Opportunities to Find Your Starting Point Mastering Marketing - February 2019“You can’t solve your marketing problem tomorrow by simply repeating what you did yesterday.”   - Seth Godin
To Be or Not to Be a Farmers Market Vendor-Is That Your Question? Mastering Marketing - January 2019My apologies to William Shakespeare for mangling the opening phrase of a soliloquy spoken by Prince Hamlet in Shakespeare’s play by the same name. But, as producers start drawing up their marketing plans for 2019, market vendors are questioning whether sales from farmers markets are still truly profitable.
Ho, Ho, Ho—Handling Crabby Customers this Holiday Season Mastering Marketing - November 2018Unreasonable customers are always a pain, but they're especially prevalent and stressful during the holiday shopping rush. To help you cope with difficult shoppers this holiday season, consider these seven tips from customer-service experts.
Falling Back is for the Clock; Not Your Marketing Strategies Mastering Marketing - September 2018When the calendar turns to September, everything “pumpkin” begins arriving in the stores and folks are busy cheering on their favorite football team.  While it seems like the markets are in a sprint to the end of the year, Fall is actually a good to re-energize your marketing strategies.
Packaging That Sells Mastering Marketing - July 2018
2018 Consumer Survey - Your help is Needed! Mastering Marketing - Special Edition June 2018
Emerging Models for Direct-to-Consumer Marketing Mastering Marketing - June 2018“You never change things by fighting an existing reality. To change something, build a new model that makes the old model obsolete.” – Buckminster Fuller
Making the Most of Your Time — Be Effective Mastering Marketing - May 2018In the opening session of a recent Annie’s Project Class I coordinated, we addressed the topic “The Seven Habits of Highly Effective Farm Women.” It was a take-off modeled on Steven Covey’s (1992) book, “The Seven Habits of Highly Effective People.” In his book, Covey highlights the seven habits of great managers.

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