University of Maryland Extension

AG Marketing Articles

Email Marketing—Your Best Social Media Tool Mastering Marketing - July 2019
Pick Me! Pick Me! Mastering Marketing - May 2019You have a quality product. You’ve identified your target customers and crafted your promotional materials for that audience. But, consumers have so many buying outlets and product options, how can you convince them to them to choose yours? It’s a crowded marketplace out there.
Nitrogen Fertilization in the Vineyard The annual goal in the established vineyard is to have the vines fill their allotted trellis space, top out vegetative growth just above the top wire at veraison, and produce a crop that is in balance with the vegetative vigor. Regretfully high water availability and high nitrogen (N) content of Mid-Atlantic soils typically leads to excess vigor and extended vegetative growth.
Brand Voice—Make It Speak Loudly You’ve worked hard to have a timely and attractive website. You have a distinctive logo and promotional materials. Your social media marketing plan for the season is in place. Your products or services are top quality and will be available in sufficient supplies. You’re all ready for a great sales season. But do customers know your brand?
Early Season Insect Management: Flea Beetles Identification and BiologyGrape Flea beetles, Altica spp. (Coleoptera: Chrysomelidae), are small (4-5 mm), oval shaped, metallic blue-purple beetles that jump when disturbed.Grape flea beetles overwinter as adults and become active on warm April days when grape buds begin to swell. Adult beetles are most numerous following mild winters.
Early Season Insect Management: Climbing Cutworms This general term applies to the larvae (caterpillars) of a large number of butterfly/moth species (Lepidoptera) in the noctuid family that feed on buds, young shoots and leaves. Cutworm damage most commonly occurs in vineyards with weeds under the trellis or mulch, and in sandy or light colored soils.
Opportunities to Find Your Starting Point Mastering Marketing - February 2019“You can’t solve your marketing problem tomorrow by simply repeating what you did yesterday.”   - Seth Godin
To Be or Not to Be a Farmers Market Vendor-Is That Your Question? Mastering Marketing - January 2019My apologies to William Shakespeare for mangling the opening phrase of a soliloquy spoken by Prince Hamlet in Shakespeare’s play by the same name. But, as producers start drawing up their marketing plans for 2019, market vendors are questioning whether sales from farmers markets are still truly profitable.
Ho, Ho, Ho—Handling Crabby Customers this Holiday Season Mastering Marketing - November 2018Unreasonable customers are always a pain, but they're especially prevalent and stressful during the holiday shopping rush. To help you cope with difficult shoppers this holiday season, consider these seven tips from customer-service experts.
Falling Back is for the Clock; Not Your Marketing Strategies Mastering Marketing - September 2018When the calendar turns to September, everything “pumpkin” begins arriving in the stores and folks are busy cheering on their favorite football team.  While it seems like the markets are in a sprint to the end of the year, Fall is actually a good to re-energize your marketing strategies.
Packaging That Sells Mastering Marketing - July 2018
2018 Consumer Survey - Your help is Needed! Mastering Marketing - Special Edition June 2018
Emerging Models for Direct-to-Consumer Marketing Mastering Marketing - June 2018“You never change things by fighting an existing reality. To change something, build a new model that makes the old model obsolete.” – Buckminster Fuller
Making the Most of Your Time — Be Effective Mastering Marketing - May 2018In the opening session of a recent Annie’s Project Class I coordinated, we addressed the topic “The Seven Habits of Highly Effective Farm Women.” It was a take-off modeled on Steven Covey’s (1992) book, “The Seven Habits of Highly Effective People.” In his book, Covey highlights the seven habits of great managers.
Market Season-Ready, Set, Sell Mastering Marketing - April 2018Despite the colder temps and slow start to the growing season, farmers markets, roadside stands and on-farm markets, need to get ready for sunnier days and the first flush of customers looking for fresh local produce, fruits, and other locally produced foods.
Balanced Pruning I - A Critical Step in Maintaining and Adjusting Vine Balance  Timely Viticulture Update:  February 26, 2018A major theme of viticulture is that for a vine to consistently produce high quality fruit it must be “in balance.” That means that the amount of vegetative growth (shoots and leaves) is just right to properly ripen the reproductive growth (fruit load).
Assessing Grapevine Bud Damage  Timely Viticulture Updated: February 26, 2018
Understanding Grapevine Bud Damage  Timely Viticulture Update:  February 26, 2018
Maryland’s Expanding Value-added and Craft Movement Mastering Marketing - February 2018I attended this year’s “Maryland’s Best Expo” organized by the Maryland Department of Agriculture to highlight Maryland products to a wide variety of buyers. This year’s offerings featured value-added products from at least three - quarters of the attending exhibitors.
Matching Products to Customer Appetites in 2018 Mastering Marketing - January 2018Every December I enjoy reading food trend predictions for the coming year from a variety of sources such as the Specialty Foods Association, the American Restaurant Association, Packer magazine, and  a host of foodie blogs.
Is Diversification Your Ultimate Goal? Mastering Marketing - October 2017
Farm to Door─Should You Offer a Product Delivery Service? Photo Credit: Alden Jewell - Maier's Kew-Bee Bread Truck by Boyertown Body Works

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