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Mastering Marketing Articles

Mastering Marketing

Mastering Marketing formerly Ag Marketing News Update is produced by Ginger S. Myers and is published periodically containing important seasonal marketing information.  Articles are arranged by year or title.

Formats available:
Web Page (html)
Printable Version (*Adobe Reader pdf)

Arranged By Year 

2019  |  2018 2017  |  2016  | 20152014  |  2013  | 2012  | 2011  | 20092008

2019

Title 

 Format

Jan.

To Be or Not to Be a Farmers Market Vendor-Is That Your Question?

html

pdf

Feb.

Opportunities to Find Your Starting Point

html

pdf

Mar.

Direct Marketing Strategies for Shrinking Middle-Income and Increasing Low-Income Shoppers

html

pdf

Apr.

Brand Voice-Make It Speak Loudly

html

pdf

May

Pick Me! Pick Me!

html

pdf

Jul.

Email Marketing—Your Best Social Media Tool

html

pdf

2018

Title

Format

Jan.

Matching Products to Customer Appetites in 2018

html

pdf

Feb.

Maryland's Expanding Value-added and Craft Movement

html

pdf

Mar.

Target Marketing to Customers - The View from the Other Side

html

pdf

Apr.

Market Season-Ready, Set, Sell

html

pdf

May

Making the Most of Your Time - Be Effective

html

pdf

Jun.

Emerging Models for Direct-to-Consumer Marketing

html

pdf

Jun.

Special Edition: 2018 Consumer Survey

html

pdf

Jul.

Packaging That Sells

html

pdf

Aug.

Your Marketing Activities—Good Business or Just Busyness?

html

pdf

Sept.

Fall Back is for the Clock; Not Your Marketing Strategies

html

pdf

Nov.

Ho, Ho, Ho—Handling Crabby Customers this Holiday Season

html

pdf

2017

 Title

 Format

Jan,

Results of First Local Food Marketing Practices Survey Released

html

pdf  

Feb.

Selling On-Line, a 24/7 Opportunity

html

pdf   

Apr.

Your Feed Back for Program Planning Needed and Appreciated

html 

pdf

May

How Much Should I Spend on Marketing

html

pdf

June

Food Preferences and Purchasing Trends─Getting Out Ahead of the Curve

html

pdf

Jul.

Christmas in July─Getting Your Social Media Marketing into Holiday Mode

html

pdf

Aug.

Food to Door-Should You Offer a Product Delivery Service?

html

pdf

Sept.

Applying the Pareto Principle in Your Marketing—the 80/20 Rule

html

pdf

Oct.

Is Diversification Your Ultimate Goal?

html

pdf

2016

 Title

 Format

Jan.

Digital Direct Marketing Tips for 2016 – Make It a Great Sales Year

html

pdf  

Feb.

Generate More “Word of Mouth” Referrals

html

pdf

Mar.

Marketing ─ the Root of All Profits

html 

pdf

Apr.

Who’s the Boss

html

pdf

May

Determine Your Contributive Margin Before Setting Your Price

html

pdf

Jun.

Is Your Marketing Strategy Working?

html

pdf

Jul.

Marketing Attitudes and Appearances-Keeping Them Positive

html

pdf

Sept.

Get Ready for the Holiday Sales Season Now

html

pdf 

Nov.

Marketing and Branding – Color it “SOLD”

html 

pdf

2015

 Title

  Format

May

Tools for Building Your Online Marketing Plan

html  

pdf  

July

Convenient Payment Options – It’s What Customers Want

html

pdf

August

Jump Start Your Fall Marketing Season Now

html

pdf

October

Lessons from the “Are You Crazy?” Retail Farm Market Bus Tour

html

pdf

2014

 Title

 Format

Apr.

The Customer is Still King

html

pdf

May

High Beef Prices

html  

pdf

Aug.

Ignite Your Sales with Sensory Branding

html

pdf

2013

 Title

 Format

Jun.

Direct Marketing Do’s and Don’ts – the Good, the Bad, and the Ugly

html  

pdf

2012

 Title

 Format

May

Licenses and Regulation Updates for Farmers Marketing Value-Added Products Directly to Consumers.

 html

pdf

Jul.

To Weigh or Not to Weigh

html

pdf

2011

 Title

 Format

Mar.

Check Your Marketing Map

html

pdf 

Mar.

Licenses and Regulation Updates for Farmers Marketing Value-Added Products Directly to Consumers

n/a

pdf

Mar. 16

Market Strategies for Diversified Livestock Producers

html  

pdf  

May 17

A Booth at the Farmers' Market: Profit or Loss

html  

pdf  

Jul. 25

Farm to Hospital-Selling Farm-Raised Meats and Poultry in Maryland

 n/a

 pdf

Jul. 29

Translate Trends into Profits

 n/a

 pdf

Aug. 1

Selling a Service

html

pdf

Aug. 1

When Advertising is a Waste of Resources

html  

pdf

2009

 Title

 Format

May

Direct Marketing Feeds “Buy Local”

html

pdf

Summer

Avoid Speaking “Farmese” to Consumers

html

pdf

Oct.

What’s Your Sign

html

pdf

2008

 Title

 Format

Mar.

Is the Price Right?

html

pdf

Oct.

Define Your Markets First

html  

pdf 

 

Alphabetical Order

ARTICLE TITLE                                            

FORMAT

PUBLISHED

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z 

2018 Consumer Survey

html

pdf

Jun. 2018 Spec. Ed.

A

A Booth at the Farmers' Market: Profit or Loss

html  

pdf  

May 2011

Applying the Pareto Principle in Your Marketing—the 80/20 Rule

html

pdf

Sept. 2017

Avoid Speaking “Farmese” to Consumers

html

pdf

Summer 2009

B

Brand Voice-Make It Speak Loudly

html

pdf

Apr. 2019

C

Check Your Marketing Map

html

pdf   

Mar. 2011

Christmas in July─Getting Your Social Media Marketing into Holiday Mode

html

pdf

Jul. 2017

Convenient Payment Options – It’s What Customers Want

html

pdf

Jul.2015

D

Define Your Markets First

html 

pdf   

Oct. 2008

Determine Your Contributive Margin Before Setting Your Price

html

pdf  

May 2016

Digital Direct Marketing Tips for 2016 – Make It a Great Sales Year

html

pdf 

Jan. 2016

Direct Marketing Do’s and Don’ts – the Good, the Bad, and the Ugly

html 

pdf

Jun. 2013

Direct Marketing Feeds “Buy Local”

html

pdf

May 2009

Direct Marketing Strategies for Shrinking Middle-Income and Increasing Low-Income Shoppers

html

pdf

March 2019

E

Email Marketing—Your Best Social Media Tool

html

pdf

Jul. 2019

Emerging Models for Direct-to-Consumer Marketing

html

pdf

Jun. 2018

F

Fall Back is for the Clock; Not Your Marketing Strategies

html

pdfSept. 2018
Farm to Hospital-Selling Farm-Raised Meats and Poultry in Maryland

n\a

pdfJul. 2011

Food to Door-Should You Offer a Product Delivery Service?

html

pdf

Aug. 2017

G

Generate More “Word of Mouth” Referrals

html

pdf

Feb. 2016

Get Ready for the Holiday Sales Season Now

html

pdf  

Sept. 2016

H

High Beef Prices

html  

pdf

May 2014

Ho, Ho, Ho—Handling Crabby Customers this Holiday Season

html

pdf

Nov. 2018

How Much Should I Spend on Marketing

html  

pdf

May 2017

I

Ignite Your Sales with Sensory Branding

html

pdf

Aug. 2014

Is Diversification Your Ultimate Goal?

html

pdf

Oct. 2017

Is the Price Right?

html

pdf 

Mar. 2008

Is Your Marketing Strategy Working?

html

pdf 

Jun. 2016

J

Jump Start Your Fall Marketing Season Now

html

pdf

Aug. 2015

L

Lessons from the “Are You Crazy?” Retail Farm Market Bus Tour

html

pdf 

Oct. 2015

Licenses and Regulation Updates for Farmers Marketing Value-Added Products Directly to Consumers

html

pdf

May 2012

Licenses and Regulation Updates for Farmers Marketing Value-Added Products Directly to Consumers

updated
2012

pdf

May 2011

M

Making the Most of Your Time - Be Effective

html

pdf

May 2018

Marketing Attitudes and Appearances-Keeping Them Positive

html 

pdf

Jul. 2016

Marketing and Branding – Color it “SOLD”

html 

pdf 

Nov. 2016

Market Season-Ready, Set, Sell

html

pdf

Apr. 2018

Market Strategies for Diversified Livestock Producers

html  

pdf 

Mar. 2011

Marketing ─ the Root of All Profits

html 

pdf

Mar. 2016

Maryland's Expanding Value-added and Craft Movement

html

pdf

Feb. 2018

Matching Products to Customer Appetites in 2018

html

pdf

Jan. 2018

O

Opportunities to Find Your Starting Point

html

pdf

Feb. 2019

P

Packaging That Sells

html

pdf

Jul. 2018

Pick Me! Pick Me!

html

pdf

May 2019

R

Results of First Local Food Marketing Practices Survey Released

html

pdf 

Jan. 2017

S

Selling a Service

html 

pdf

Aug. 2011

Selling On-Line, a 24/7 Opportunity

html 

pdf  

Feb. 2017

T

Target Marketing to Customers - The View from the Other Side

html

pdf

Mar. 2018

The Customer is Still King

html 

pdf

Apr. 2014

To Be or Not to Be a Farmers Market Vendor-Is That Your Question?

html

pdf

Jan. 2019

Tools for Building Your Online Marketing Plan

html 

pdf 

May 2015

To Weigh or Not to Weigh

html

pdf   

Jun. 2012

Translate Trends into Profits

n\a

pdf

Jul. 2011

W

What’s Your Sign?htmlpdf  Oct. 2009
When Advertising is a Waste of Resourceshtml  pdfAug. 2011
Who’s the BosshtmlpdfApr. 2016

Y

Your Feed Back for Program Planning Needed and Appreciated

html  

pdf

Apr. 2017

Your Marketing Activities—Good Business or Just Busyness?

html

pdf

Aug. 2018

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