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Mastering Marketing Articles

Mastering Marketing

Mastering Marketing formerly Ag Marketing News Update is produced by Ginger S. Myers and is published periodically containing important seasonal marketing information.  Articles are arranged by year or title.

Formats available:
Web Page (html)
Printable Version (*Adobe Reader pdf)

Arranged By Year 

2021 | 2020 | 2019  |  2018 2017  |  2016  | 20152014  |  2013  | 2012  | 2011  | 2009 | 2008

2021

Title

Format

Jan.

Moving Prices; Retaining Customers

html

pdf

Feb.

COVID-19 Impact Survey Results on Maryland Producers

html

pdf

2020

Title

Format

Jan.

Can SMART Ever Be Dumb??

html

pdf

Feb.

Finding Customers-Changing Demographic and Market Research Skills

html

pdf

Mar.

You’re Going to Need a Different Marketing Plan

In my recent Mastering Marketing article, developing an on-line ordering system for your products was a prime directive. This can be a challenging task. 

I found this ordering platform comparison document from a 2018 SARE project.  While some of the sites have changed, others have been added. This will provide you a starting place for comparing the options that best suit your our product offering.

html

pdf

Apr.

Capturing the Bounce; Surviving the Dip

html

pdf

Apr. Special Edition

COVID-19 and Agritourism in Maryland

html

pdf

May

Online Sales-Here to Stay

html

pdf

Jun.

Pivot to Bundling Products to Increase Sales

html

pdf

Jun. Special Edition

Adjusting Direct Marketing to Selling On-line, a 24-7 Opportunity

html

pdf

Jul.

Agritourism Operations and Liability Concerns this Fall Season

html

pdf

Jul. Special Edition

The Ripple Effect

html

pdf

Special Edition 2020

Don’t Eat a Third Hand Tomato; Come to the Farmers’ Market

html

pdf

Aug. 2020

Retain More Customers Using Loyalty Programs

html

pdf

Aug. 2020 Special Edition

Fall Agritourism in Maryland-Open for Business

html

pdf

Sept. 2020

Plan and Promote 2020 Holiday Sales and Activities Now

html

pdf

Oct. 2020

Getting the Most from Your Email Program Spend

html

pdf

Nov. 2020

Make List and Check Your Christmas Sales Plan Twice

html

pdf

Dec. 2020

The Reluctant Entrepreneur

html

pdf

2019

Title 

 Format

Jan.

To Be or Not to Be a Farmers Market Vendor-Is That Your Question?

html

pdf

Feb.

Opportunities to Find Your Starting Point

html

pdf

Mar.

Direct Marketing Strategies for Shrinking Middle-Income and Increasing Low-Income Shoppers

html

pdf

Apr.

Brand Voice-Make It Speak Loudly

html

pdf

May

Pick Me! Pick Me!

html

pdf

Jul.

Email Marketing—Your Best Social Media Tool

html

pdf

Aug.

Matching Prices to Market Outlets

html

pdf

Special Ed
Aug. 2019

Launching, Refining, or Growing Your Farm Business- MREDC has Answers

html

pdf

Sept.

Sell the Sizzle

html

pdf

Sept.

NESARE Farmers’ Market Survey Project Results-  Growing Better Markets

pdf

Oct.

2019 USDA Direct Marketing Summit

html

pdf

Nov.

Building Your Holiday Gift Selections—Consider Gift Baskets

html

pdf

2018

Title

Format

Jan.

Matching Products to Customer Appetites in 2018

html

pdf

Feb.

Maryland's Expanding Value-added and Craft Movement

html

pdf

Mar.

Target Marketing to Customers - The View from the Other Side

html

pdf

Apr.

Market Season-Ready, Set, Sell

html

pdf

May

Making the Most of Your Time - Be Effective

html

pdf

Jun.

Emerging Models for Direct-to-Consumer Marketing

html

pdf

Jun.

Special Edition: 2018 Consumer Survey

html

pdf

Jul.

Packaging That Sells

html

pdf

Aug.

Your Marketing Activities—Good Business or Just Busyness?

html

pdf

Sept.

Fall Back is for the Clock; Not Your Marketing Strategies

html

pdf

Nov.

Ho, Ho, Ho—Handling Crabby Customers this Holiday Season

html

pdf

2017

 Title

 Format

Jan,

Results of First Local Food Marketing Practices Survey Released

html

pdf  

Feb.

Selling On-Line, a 24/7 Opportunity

html

pdf   

Apr.

Your Feed Back for Program Planning Needed and Appreciated

html 

pdf

May

How Much Should I Spend on Marketing

html

pdf

Jun.

Food Preferences and Purchasing Trends─Getting Out Ahead of the Curve

html

pdf

Jul.

Christmas in July─Getting Your Social Media Marketing into Holiday Mode

html

pdf

Aug.

Food to Door-Should You Offer a Product Delivery Service?

html

pdf

Sept.

Applying the Pareto Principle in Your Marketing—the 80/20 Rule

html

pdf

Oct.

Is Diversification Your Ultimate Goal?

html

pdf

2016

 Title

 Format

Jan.

Digital Direct Marketing Tips for 2016 – Make It a Great Sales Year

html

pdf  

Feb.

Generate More “Word of Mouth” Referrals

html

pdf

Mar.

Marketing ─ the Root of All Profits

html 

pdf

Apr.

Who’s the Boss

html

pdf

May

Determine Your Contributive Margin Before Setting Your Price

html

pdf

Jun.

Is Your Marketing Strategy Working?

html

pdf

Jul.

Marketing Attitudes and Appearances-Keeping Them Positive

html

pdf

Sept.

Get Ready for the Holiday Sales Season Now

html

pdf 

Nov.

Marketing and Branding – Color it “SOLD”

html 

pdf

2015

 Title

  Format

May

Tools for Building Your Online Marketing Plan

html  

pdf  

Jul.

Convenient Payment Options – It’s What Customers Want

html

pdf

Aug.

Jump Start Your Fall Marketing Season Now

html

pdf

Oct.

Lessons from the “Are You Crazy?” Retail Farm Market Bus Tour

html

pdf

2014

 Title

 Format

Apr.

The Customer is Still King

html

pdf

May

High Beef Prices

html  

pdf

Aug.

Ignite Your Sales with Sensory Branding

html

pdf

2013

 Title

 Format

Jun.

Direct Marketing Do’s and Don’ts – the Good, the Bad, and the Ugly

html  

pdf

2012

 Title

 Format

May

Licenses and Regulation Updates for Farmers Marketing Value-Added Products Directly to Consumers.

 html

pdf

Jul.

To Weigh or Not to Weigh

html

pdf

2011

 Title

 Format

Mar.

Check Your Marketing Map

html

pdf 

Mar.

Licenses and Regulation Updates for Farmers Marketing Value-Added Products Directly to Consumers

n/a

pdf

Mar. 16

Market Strategies for Diversified Livestock Producers

html  

pdf  

May 17

A Booth at the Farmers' Market: Profit or Loss

html  

pdf  

Jul. 25

Farm to Hospital-Selling Farm-Raised Meats and Poultry in Maryland

 n/a

 pdf

Jul. 29

Translate Trends into Profits

 n/a

 pdf

Aug. 1

Selling a Service

html

pdf

Aug. 1

When Advertising is a Waste of Resources

html  

pdf

2009

 Title

 Format

May

Direct Marketing Feeds “Buy Local”

html

pdf

Summer

Avoid Speaking “Farmese” to Consumers

html

pdf

Oct.

What’s Your Sign

html

pdf

2008

 Title

 Format

Mar.

Is the Price Right?

html

pdf

Oct.

Define Your Markets First

html  

pdf 

 

Alphabetical Order

ARTICLE TITLE                                            

FORMAT

PUBLISHED

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z 

2018 Consumer Survey

html

pdf

Jun. 2018, Spec. Ed.

2019 Direct Marketing Summit

html

pdf

Oct. 2019

A

A Booth at the Farmers' Market: Profit or Loss

html  

pdf  

May 2011

Adjusting Direct Marketing to Selling On-line, a 24-7 Opportunity

html

pdf

Jun. 2020, Spec.Ed.

Agritourism Operations and Liability Concerns this Fall Season

html

pdf

Jul. 2020

Applying the Pareto Principle in Your Marketing—the 80/20 Rule

html

pdf

Sept. 2017

Avoid Speaking “Farmese” to Consumers

html

pdf

Summer 2009

B

Brand Voice-Make It Speak Loudly

html

pdf

Apr. 2019

Building Your Holiday Gift Selections—Consider Gift Baskets

html

pdf

Nov. 2019

C

Can SMART Ever Be Dumb??

html

pdf

Jan. 2020

Capturing the Bounce; Surviving the Dip

html

pdf

Apr. 2020

Check Your Marketing Map

html

pdf   

Mar. 2011

Christmas in July─Getting Your Social Media Marketing into Holiday Mode

html

pdf

Jul. 2017

Convenient Payment Options – It’s What Customers Want

html

pdf

Jul.2015

COVID-19 and Agritourism in Maryland

html

pdf

Apr. 2020, Spec. Ed.

COVID-19 Impact Survey Results on Maryland Producers

html

pdf

Feb. 2021

D

Define Your Markets First

html 

pdf   

Oct. 2008

Determine Your Contributive Margin Before Setting Your Price

html

pdf  

May 2016

Digital Direct Marketing Tips for 2016 – Make It a Great Sales Year

html

pdf 

Jan. 2016

Direct Marketing Do’s and Don’ts – the Good, the Bad, and the Ugly

html 

pdf

Jun. 2013

Direct Marketing Feeds “Buy Local”

html

pdf

May 2009

Direct Marketing Strategies for Shrinking Middle-Income and Increasing Low-Income Shoppers

html

pdf

Mar. 2019

Don’t Eat a Third Hand Tomato; Come to the Farmers’ Market

html

pdf

Special Edition 2020

E

Email Marketing—Your Best Social Media Tool

html

pdf

Jul. 2019

Emerging Models for Direct-to-Consumer Marketing

html

pdf

Jun. 2018

F

Fall Agritourism in Maryland-Open for Business

htmlpdfAug. 2020 Special Edition
Fall Back is for the Clock; Not Your Marketing Strategies

html

pdfSept. 2018
Farm to Hospital-Selling Farm-Raised Meats and Poultry in Maryland

n\a

pdfJul. 2011

Finding Customers-Changing Demographic and Market Research Skills

html

pdfFeb. 2020

Food to Door-Should You Offer a Product Delivery Service?

html

pdf

Aug. 2017

G

Generate More “Word of Mouth” Referrals

html

pdf

Feb. 2016

Get Ready for the Holiday Sales Season Now

html

pdf  

Sept. 2016

Getting the Most from Your Email Program Spend

html

pdf

Oct. 2020

H

High Beef Prices

html  

pdf

May 2014

Ho, Ho, Ho—Handling Crabby Customers this Holiday Season

html

pdf

Nov. 2018

How Much Should I Spend on Marketing

html  

pdf

May 2017

I

Ignite Your Sales with Sensory Branding

html

pdf

Aug. 2014

Is Diversification Your Ultimate Goal?

html

pdf

Oct. 2017

Is the Price Right?

html

pdf 

Mar. 2008

Is Your Marketing Strategy Working?

html

pdf 

Jun. 2016

J

Jump Start Your Fall Marketing Season Now

html

pdf

Aug. 2015

L

Launching, Refining, or Growing Your Farm Business- MREDC has Answers

html

pdf

Special Edition, Aug. 2019

Lessons from the “Are You Crazy?” Retail Farm Market Bus Tour

html

pdf 

Oct. 2015

Licenses and Regulation Updates for Farmers Marketing Value-Added Products Directly to Consumers

html

pdf

May 2012

Licenses and Regulation Updates for Farmers Marketing Value-Added Products Directly to Consumers

updated
2012

pdf

May 2011

M

Make List and Check Your Christmas Sales Plan Twice

htmlpdfNov. 2020

Making the Most of Your Time - Be Effective

html

pdf

May 2018

Marketing Attitudes and Appearances-Keeping Them Positive

html 

pdf

Jul. 2016

Marketing and Branding – Color it “SOLD”

html 

pdf 

Nov. 2016

Market Season-Ready, Set, Sell

html

pdf

Apr. 2018

Market Strategies for Diversified Livestock Producers

html  

pdf 

Mar. 2011

Marketing ─ the Root of All Profits

html 

pdf

Mar. 2016

Maryland's Expanding Value-added and Craft Movement

html

pdf

Feb. 2018

Matching Prices to Market Outlets

html

pdf

August 2019

Matching Products to Customer Appetites in 2018

html

pdf

Jan. 2018

Moving Prices; Retaining Customers

htmlpdf

Jan. 2021

N

NESARE Farmers’ Market Survey Project Results-  Growing Better Markets

pdf

Sept. 2019

O

Online Sales-Here to Stay

html

pdf

May 2020

Opportunities to Find Your Starting Point

html

pdf

Feb. 2019

P

Packaging That Sells

html

pdf

Jul. 2018

Pick Me! Pick Me!

html

pdf

May 2019

Pivot to Bundling Products to Increase Sales

html

pdf

June 2020

Plan and Promote 2020 Holiday Sales and Activities Now

html

pdf

Sept. 2020

R

Results of First Local Food Marketing Practices Survey Released

html

pdf 

Jan. 2017

Retain More Customers Using Loyalty Programs

html

pdf

Aug. 2020

S

Selling a Service

html 

pdf

Aug. 2011

Selling On-Line, a 24/7 Opportunity

html 

pdf  

Feb. 2017

Sell the Sizzlehtml

pdf

Sept. 2019

T

Target Marketing to Customers - The View from the Other Side

html

pdf

Mar. 2018

The Customer is Still King

html 

pdf

Apr. 2014

The Ripple Effect

html

pdf

Special Edition Jul. 2020

To Be or Not to Be a Farmers Market Vendor-Is That Your Question?

html

pdf

Jan. 2019

Tools for Building Your Online Marketing Plan

html 

pdf 

May 2015

To Weigh or Not to Weigh

html

pdf   

Jun. 2012

Translate Trends into Profits

n\a

pdf

Jul. 2011

W

What’s Your Sign?htmlpdf  Oct. 2009
When Advertising is a Waste of Resourceshtml  pdfAug. 2011
Who’s the BosshtmlpdfApr. 2016

Y

Your Feed Back for Program Planning Needed and Appreciated

html  

pdf

Apr. 2017

You’re Going to Need a Different Marketing Plan

html

pdf

Mar. 2020

Your Marketing Activities—Good Business or Just Busyness?

html

pdf

Aug. 2018

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