University of Maryland Extension


2014 Presentations:

Session 1

  • The Do’s and Don’ts of Writing Your Farm Business Plan: Jenny Carleo, Rutgers University Did you know that without a written business plan the IRS considers your farm just a hobby? So, where do you start? What should you focus your writing on? These questions as well as the do’s and don’ts of writing the essential components of a business plan will be discussed. This is a great seminar for beginners and experienced business plan writers alike. Click here to view a PDF of the presentation
  • Promoting through Social Media: Michele Walfred, University of Delaware, Participants will learn how to both promote their business on popular social media while helping to narrow the ag literacy gap! Pro-agriculture engagement is very much needed in the social media arena. We will review popular social media platforms and social media trends. Bring your devices! Click Here for a PDF of the Presentation -  Click here for the Hashtag Parody Shown
  • Backyard Poultry 101- Fact or Fiction: Dr. Jon Moyle, University of Maryland  & Dr. Brigid McCrea, University of Delaware, Do you have questions about raising a back yard flock? This will be an interactive presentation to help potential and existing small farmers to start, operate and manage a backyard poultry flock.  Have your questions ready! Click here to view a PDF of the presentation

Session 2

  • From Dairy Farm to Thriving Agritourism Business: Judy Crow, Crow Farm, Crow Farm has transformed a 3rd Generation Family Farm by utilizing existing farm resources and building a business plan that  provides diversification.  Learn how the 365 acre working family farm has embraced change that will provide opportunities for generations forward  while also contributing to the local economy. The previous dairy and grain farming operation has reshaped it future by adding a Farmstay B&B, direct sales of Grass Fed Angus Beef, a  Vineyard, Winery and a wine Tasting Room.  
  • Marketing Research Analysis and Promotion: Jennifer Layton, Layton's Chance Vineyard, This presentation takes you through the steps on how to determine what is unique about your venture, who are your customers and what they are like.  With this information, you will learn how to promote your business to reach these target customers. Click here to view a PDF of the presentation
  • Financial Planning 101: Karen Baer, Triton Weath Management, In this breakout session we will discuss steps you can take to obtain financial empowerment and success.  Discover how to identify your goals, determine your net worth, analyze investment options and allocations for your portfolio, recognize your risk tolerance, perform portfolio reviews, protect your wealth, partner with professionals, and ultimately pass it on. Click here for a PDF of the Presentation

Session 3

  • Building Trust and Confidence in Today’s Food System: Beth Anne Mumford, De Soybean BoardMore than ever, consumers have questions about their food and whether today’s food system meets their expectations and values.  Consumer research conducted by the Center for Food Integrity shows that building consumer trust in today’s food system starts with values. We’ll explore how articulating shared-values messages provides agricultural leaders with the opportunity to connect during “critical conversations” in a way that builds trust and confidence in today’s farms and today’s food.  
  • Succession Planning for Farm Businesses: Marianna Batie, PNC Bank, This session will review why succession planning is important, what succession planning entails, and provide unique solutions to succession planning challenges in farming families.  
  • Good Agriculture Practices to Reduce Human Pathogen Risks on the Farm: Meredith Melendez, Rutgers University, Recent human illness outbreaks in fresh consumed produce have increased the governments interest and consumer interest in farm food safety.  Good Agricultural Practices (GAPs) focus on areas of human pathogen risk on farms and methods to reduce those risks.  In this session we will discuss GAPs relative to mid-Atlantic farms.  Additionally the results of a multi-year human pathogen sampling program on New Jersey farms will be reviewed and an update on the Food Safety Modernization Acts Proposed Produce Rule will be given. Click here to view a PDF of the presentation

Session 4

  •  Property Rights & Right to Farm Laws: Paul Goeringer, University of Maryland, Ever wonder what your rights and duties are when it comes to third parties on your farm?  What if that third party is injured while on your farm?  Would you be liable for the injuries?  Finally, you may have often wondered what protections does a right-to-farm law offer me and my operation?  These are just some of the questions that will be answered in this session. Click here to view a PDF of the liability presentation - Click here to view a PDF of the Right to Farm presentation
  • Food Preservation: Lynn Little & Jenny Rhodes, University of Maryland, Interested in updating your knowledge on home food preservation?  Come learn the current research-based recommendations for methods of home food preservation. Click here to view a PDF of the presentation
  • Garden Smart, Garden Easy: Mike Deshaies, Delaware Master Gardener & Tracy Wootten, University of Delaware- Enjoy gardening and just don’t have a lot of time? Would love to have fresh vegetables, but don’t have a lot of space?  Join us to learn about tools that make gardening easier.   Learn how to construct a raised bed, salad box or use containers to enhance your gardening experience.  We have ideas and solutions that enable people to experience the joy of growing their own food from 8 to 80.  Tools will be available for you to try. Click here to view a PDF of the presentation




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