University of Maryland Extension

social marketing

Inside this Issue Dundalk Renaissance Corporation’s Fall Tree Give Away What is social marketing? Introduction to Stormwater Law and You The UME Land Use and Watershed Action Team Cecil County Stewards are Full Speed AheadMore info

Social Marketing Workshop

Saturday, Mar. 7, 2015 - 9:00am to 3:00pm
3300 N. Ridge Rd, Suite 240, Ellicott City, MD 21043
We Want Behavior Change… But How? Social marketing: “a process that applies marketing principles and techniques to influence target audience behaviors that benefit society as well as the target audience” (Lee and Kotler, 4th ed.). Trained social marketing service providers from the University of...
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