University of Maryland Extension

products

Matching Products to Customer Appetites in 2018

Root Vegetables
Mastering Marketing - January 2018 Every December I enjoy reading food trend predictions for the coming year from a variety of sources such as the Specialty Foods Association, the American Restaurant Association, Packer magazine, and a host of foodie blogs. There’s no doubt that customers’...

Is Diversification Your Ultimate Goal?

Bulls eye with dart
Mastering Marketing - October 2017 Farmers are repeatedly advised to diversify into new enterprises in order to generate additional income. It’s not unusual for me to visit a farm that grows vegetables, fruit, has some livestock for direct marketing meats, chickens for eggs, offers agritourism...

Is Your Marketing Strategy Working?

Strategy
Mastering Marketing - June 2016 Who’s Your First and Best Customer? Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Having a good grasp on your target market makes the promotion, pricing and distribution of your...
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