University of Maryland Extension

marketing

The March Newsletter contains upcoming event listings, a featured video on value-added products, an accompanying article on value-added products, an article on entrepreneurial coaching, and a feature story on the partnership betwen the Beginning Farmer...More info

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat

The guide addresses marketing beef, pork, lamb, and goat.  

Direct Marketing Do’s and Don’ts — the Good, the Bad, and the Ugly

Farmers Market
Ag Marketing News Update With the direct marketing season in full swing, it’s a good time to step back and examine some of the tools and marketing technics that can have a substantial impact on your success as a direct marketer. Whether the outlet is a farmers’ market, your on-farm stand, or...

Avoid Speaking "Farmese" to Consumers

Ag Marketing News Update It was a joke in the county economic development office where I worked that I was the only person in the office that spoke “farmese.” You know…that strange language that uses terms like sustainable, organic, row feet, CSA, cagefree, free-range, over-order pricing, certified...
VA & MD Ag Marketing Professionals at Polyface Farms
It was a whirlwind two day tour of Virginia agriculture operations during the second annual Virginia-Maryland Agriculture Marketing Professionals Annual Meeting, held April 11th-12th. More than 25...

A Marketing Decision Tool and Guide for Grass-fed Beef (EB-374)

A Marketing Decision Tool and Guide for Grass-fed Beef (EB-374)
A resource guide that will assist grass-fed beef producers formulate profitable marketing strategies. It is a decision tool to assist individual producers in making marketing decisions about what to produce; where/how/in what venue(s) outlets to market their product; and practical risk management...

What's Your Sign?

Ag Marketing News Update Today with websites, blogs, Twitter, Facebook, and email to promote their products and services, does a business owner still need to invest in a sign? Absolutely! Consider a new study from the Texas Tech Wine Marketing Research Institute and the Rawls College of Business...

Define Your Markets First

Ag Marketing News Update I never met anyone who told me that they got into farming because they enjoyed trying to predict what the Basic Formula Price (BFP) for milk would be six months down the road, or because they got great personal satisfaction from tracking the futures market. Farmers want to...
The arrival of spring brings many things to our world—warmth and light, new growth, and this year, a new website for the University of Maryland Extension! The redesigned Extension website features a...

Selling a Service

Ad Marketing News Update Services and jobs in the service sectors are booming in the United States. According to United States Department of Labor statistics, the long-term shift from goods-producing to service providing employment is expected to continue with projected growth in education, health...

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