University of Maryland Extension


Ignite Your Sales with Sensory Branding

Tasting samples at a Farmers Market
Ag Marketing - News Update Product Positioning and Branding Sell, sell, sell! That’s the end goal of your marketing efforts. But getting your product into the customer’s cart is seldom a direct line from locating the product to purchasing it. That’s where promotion enters the marketing equation...
Topics in this issue include: Business Coaches For Ag Entrepreneurs 40 Maps That Explain Food In America Market Research—Look Before You Leap How Do Customers Find You? Food Hub Benchmarketing Study Results Available Agriculture By...More info

High Beef Prices

Meat Case
Ag Marketing - News Update Retail beef prices are at a 20 year high. I have been asked why? Why is beef so high? The reasons: Less beef in the US due to drought/weather. We are exporting more beef and increasing imports of more lower quality beef to be made into ground beef. The drought from 2...

The Customer is Still King

Customer at a Farmers Market
Ag Marketing News Update Regardless of your direct marketing outlet (farmers’ market, on-farm stand, CSA, or Pick-Your-Own), great customer service is the undeniable business principle that cannot be neglected in order to have a sustainable and profitable business. Even though we’re increasingly...

Turning Out Your Product: From Food Safety to Marketing, There’s a Lot You’ll Need to Know.

In this report, we will break down the necessary steps to develop your product and bring it to market in accordance with Maryland the Department of Health and Mental Hygiene's regulations and recommendations.
The March Newsletter contains upcoming event listings, a featured video on value-added products, an accompanying article on value-added products, an article on entrepreneurial coaching, and a feature story on the partnership betwen the Beginning Farmer...More info

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat

The guide addresses marketing beef, pork, lamb, and goat.  

Direct Marketing Do’s and Don’ts — the Good, the Bad, and the Ugly

Farmers Market
Ag Marketing News Update With the direct marketing season in full swing, it’s a good time to step back and examine some of the tools and marketing technics that can have a substantial impact on your success as a direct marketer. Whether the outlet is a farmers’ market, your on-farm stand, or...

Avoid Speaking "Farmese" to Consumers

Ag Marketing News Update It was a joke in the county economic development office where I worked that I was the only person in the office that spoke “farmese.” You know…that strange language that uses terms like sustainable, organic, row feet, CSA, cagefree, free-range, over-order pricing, certified...
VA & MD Ag Marketing Professionals at Polyface Farms
It was a whirlwind two day tour of Virginia agriculture operations during the second annual Virginia-Maryland Agriculture Marketing Professionals Annual Meeting, held April 11th-12th. More than 25...


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