University of Maryland Extension

marketing

Helping Customers "Find" You

Wednesday, Feb. 11, 2015 - 12:00pm to 1:00pm
Online Webinar
On the 2nd and 4th Wednesday of each month MidAtlantic Women In Agriculture will host Wednesday Webinars. 2/11: Helping Customers "Find" You - One out of five internet searches is related to location. An accurate internet listing is one of the easiest ways to keep your business visible online. This...

Farm Management Classes for Women

Wednesday, Jan. 21, 2015 - 10:00am
Howard County Extenstion Office - Ellicott City
Farm Management Classes for Women The University of Maryland and Delaware Cooperative Extension will conduct Annie’s Project during the winter of 2015 at various sites in Maryland, including Howard County. Annie’s Project focuses on the many aspects of farm management and is designed to empower...
Topics in this issue include: Best Marketing Practices for the Holidays Keep It Local, and Seasonal, Keep It Real Why Do I Need a Business Plan for My Farm? Social Media Reflects Changes in Meal...More info

Ignite Your Sales with Sensory Branding

Tasting samples at a Farmers Market
Ag Marketing - News Update Product Positioning and Branding Sell, sell, sell! That’s the end goal of your marketing efforts. But getting your product into the customer’s cart is seldom a direct line from locating the product to purchasing it. That’s where promotion enters the marketing equation...
Topics in this issue include: Business Coaches For Ag Entrepreneurs 40 Maps That Explain Food In America Market Research—Look Before You Leap How Do Customers Find You? Food Hub Benchmarketing Study Results Available Agriculture By...More info

High Beef Prices

Meat Case
Ag Marketing - News Update Retail beef prices are at a 20 year high. I have been asked why? Why is beef so high? The reasons: Less beef in the US due to drought/weather. We are exporting more beef and increasing imports of more lower quality beef to be made into ground beef. The drought from 2...

The Customer is Still King

Customer at a Farmers Market
Ag Marketing News Update Regardless of your direct marketing outlet (farmers’ market, on-farm stand, CSA, or Pick-Your-Own), great customer service is the undeniable business principle that cannot be neglected in order to have a sustainable and profitable business. Even though we’re increasingly...

Turning Out Your Product: From Food Safety to Marketing, There’s a Lot You’ll Need to Know.

In this report, we will break down the necessary steps to develop your product and bring it to market in accordance with Maryland the Department of Health and Mental Hygiene's regulations and recommendations.
The March Newsletter contains upcoming event listings, a featured video on value-added products, an accompanying article on value-added products, an article on entrepreneurial coaching, and a feature story on the partnership betwen the Beginning Farmer...More info

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat

The guide addresses marketing beef, pork, lamb, and goat.  

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