University of Maryland Extension

marketing

Convenient Payment Options─ It’s What Customers Want

Wallet with money and credit cards
Mastering Marketing - July 2015 Quality products and top-notch customer service are the cornerstones of a profitable marketing plan. A wider array of point-of-sales payment options is now becoming an important component of good customer service with many customers. These options include credit...

A Marketing Decision Tool and Guide for Grass-fed Beef (EB-374)

A Marketing Decision Tool and Guide for Grass-fed Beef is a resource guide that will assist grass-fed beef producers in formulating profitable marketing strategies. It is a decision tool to assist individual producers in making marketing decisions about what to produce; where/how/in what venue(s)...

A Producer's Guide to Meat and Poultry Processing Regulations in Maryland (EB-372)

This 13-page guide is intended to assist farmers, growers, and their advisors in understanding the regulations affecting the processing and marketing of meat and poultry products in Maryland. This guide also contains information on labeling, marketing, risk management, and regulatory exemptions. By...

Niche Marketing—Outside of the Box, but in the Black (FS-846)

Niche Marketing - Out of the Box but in the Black fact sheet will help you explore the Niche Market and how to go about increasing your food dollar and return per unit sold. By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise...

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises (EB-403)

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises addresses marketing beef, pork, lamb, and goat, but not poultry processing since it falls under different USDA, FSIS, and state regulations. While many of the key strategies discussed here can be applied to direct farm-...

Maryland Niche Meats & Poultry Producers Directory (EB-402)

The Maryland Niche Meats & Poultry Producers Directory was developed jointly by the Maryland Niche Meat and Poultry Working Group and the Ag Marketing Program of University of Maryland Extension. This directory serves as a way to connect buyers, consumers, producers and market masters to fresh...

Product Development - Making the Go, No Go Decision (FS-943)

When making the "go, no go" decision for starting a new enterprise, answering several clarifying questions can help you decide if you're really ready for the task ahead.

Turning on Your Specialty Food Business (EB-406)

You need to formulate a business plan and consider how your business will be organized.

Helping Customers "Find" You

Wednesday, Feb. 11, 2015 - 12:00pm to 1:00pm
Online Webinar
On the 2nd and 4th Wednesday of each month MidAtlantic Women In Agriculture will host Wednesday Webinars. 2/11: Helping Customers "Find" You - One out of five internet searches is related to location. An accurate internet listing is one of the easiest ways to keep your business visible online. This...

Farm Management Classes for Women

Wednesday, Jan. 21, 2015 - 10:00am
Howard County Extenstion Office - Ellicott City
Farm Management Classes for Women The University of Maryland and Delaware Cooperative Extension will conduct Annie’s Project during the winter of 2015 at various sites in Maryland, including Howard County. Annie’s Project focuses on the many aspects of farm management and is designed to empower...

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