University of Maryland Extension

marketing

Generate More “Word of Mouth” Referrals

Mastering Marketing - February 2016 “Networking” and “Word of Mouth” referrals are the most effective way to reduce out of pocket costs and cultivate a clientele. The valued opinion of influential customers is the most important and cost effective promotion that a business can develop. Surveys show...

Jump Start Your Fall Marketing Season Now

Mastering Marketing - August 2015 Summertime and the season is busy. Planting, harvesting, marketing, coordinating employees, and dealing with customers leave little time in the day to prepare for the busy fall agritourism and direct marketing season. But, now is just the right time to plan ahead...

Convenient Payment Options─ It’s What Customers Want

Wallet with money and credit cards
Mastering Marketing - July 2015 Quality products and top-notch customer service are the cornerstones of a profitable marketing plan. A wider array of point-of-sales payment options is now becoming an important component of good customer service with many customers. These options include credit...

A Marketing Decision Tool and Guide for Grass-fed Beef (EB-374)

A Marketing Decision Tool and Guide for Grass-fed Beef is a resource guide that will assist grass-fed beef producers in formulating profitable marketing strategies. It is a decision tool to assist individual producers in making marketing decisions about what to produce; where/how/in what venue(s)...

A Producer's Guide to Meat and Poultry Processing Regulations in Maryland (EB-372)

This 13-page guide is intended to assist farmers, growers, and their advisors in understanding the regulations affecting the processing and marketing of meat and poultry products in Maryland. This guide also contains information on labeling, marketing, risk management, and regulatory exemptions. By...

Niche Marketing—Outside of the Box, but in the Black (FS-846)

Niche Marketing - Out of the Box but in the Black fact sheet will help you explore the Niche Market and how to go about increasing your food dollar and return per unit sold. By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise...

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises (EB-403)

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises addresses marketing beef, pork, lamb, and goat, but not poultry processing since it falls under different USDA, FSIS, and state regulations. While many of the key strategies discussed here can be applied to direct farm-...

Maryland Niche Meats & Poultry Producers Directory (EB-402)

The Maryland Niche Meats & Poultry Producers Directory was developed jointly by the Maryland Niche Meat and Poultry Working Group and the Ag Marketing Program of University of Maryland Extension. This directory serves as a way to connect buyers, consumers, producers and market masters to fresh...

Product Development - Making the Go, No Go Decision (FS-943)

When making the "go, no go" decision for starting a new enterprise, answering several clarifying questions can help you decide if you're really ready for the task ahead.

Turning on Your Specialty Food Business (EB-406)

You need to formulate a business plan and consider how your business will be organized.

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