University of Maryland Extension

marketing

Get Ready for the Holiday Sales Season Now

Catoctin Mountian Orchard Display
Mastering Marketing - September 2016 While the holiday season may seem a ways off, the line between when customers shop and when they take offense to holiday décor in stores is becoming a blurry one. The National Retail Federation reports that every year, about 40 percent of customers begin their...

Food for Profit

Thursday, Oct. 20, 2016 - 9:00am to 4:00pm
University of Maryland Extension - Washington County Office
Have you ever been told that your favorite homemade bread, or salsa, is “good enough to sell?” Do you have additional fruit or vegetables from your farm or home garden that you would like to make into a commercial product? Food for Profit is a one-day workshop designed to help you work through the...

Marketing Attitudes and Appearances—Keeping Them Positive

Be Positive
Mastering Marketing - July 2016 Memorial Day and the July 4 th holiday are behind us and Labor Day will be here before we know it. This triumphant of summer holidays is just a prelude to the busy fall and holiday season ahead. These are your money-maker times and the pressure is on to push sales,...

Is Your Marketing Strategy Working?

Strategy
Mastering Marketing - June 2016 Who’s Your First and Best Customer? Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Having a good grasp on your target market makes the promotion, pricing and distribution of your...

Determine Your Contributive Margin Before Setting Your Price

Costs
Mastering Marketing - May 2016 As the marketing and cropping season gets into full swing, there are always questions about product pricing, marketing costs, and decision on what to produce. In the pricing module I use to teach the “Food for Profit” classes, we approach pricing by looking at both...

Who’s the Boss

Who's the Boss?
Mastering Marketing - April 2016 A primary attribute often given for being self-employed is “I’m my own boss.” But, business guru Peter Drucker stated, “The purpose of a business is to have a satisfied customer”. So, whether you’re a farmer, producer, or other type of small business owner; who’s...

Marketing— The Root of All Profits

money
Mastering Marketing - March 2016 I’ve written, taught, and executed marketing ideas and plans for some time now. But, after pages and pages of text and theories, I’ve found marketing really boils down to a couple key concepts executed over three similar categories. And, marketing is truly the root...

Appalachia Grows: Small Farms Conference - RESCHEDULED

Saturday, Apr. 9, 2016 - 8:00am to 4:00pm
Garrett College Continuing Education Building
Rescheduled for April 9! New location - Garrett College Travel Directions at link below. Join us for a Small Farms Conference for the tri-state area! Who should attend? Anyone interested in farming, producing food or farm products, currently farming and want to expand or diversify, or just want to...

Generate More “Word of Mouth” Referrals

Mastering Marketing - February 2016 “Networking” and “Word of Mouth” referrals are the most effective way to reduce out of pocket costs and cultivate a clientele. The valued opinion of influential customers is the most important and cost effective promotion that a business can develop. Surveys show...

Jump Start Your Fall Marketing Season Now

Mastering Marketing - August 2015 Summertime and the season is busy. Planting, harvesting, marketing, coordinating employees, and dealing with customers leave little time in the day to prepare for the busy fall agritourism and direct marketing season. But, now is just the right time to plan ahead...

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