marketing

Selling On-line, a 24/7 Opportunity

on-line shopping, internet, produce, computer
Mastering Marketing - February 2017 The USDA’s first survey of Local Food Marketing Practices, conducted in 2015, found 167,009 U.S. farms sold $8.7 billion in edible food directly to consumers, retailers, institutions, and local distributors. Consumers accounted for 35 percent of these direct food...

Results of First Local Food Marketing Practices Survey Released

Farm Scene
Mastering Marketing - January 2017 Just before Christmas, the USDA released the results of its first Local Food Marketing Practices Survey. The survey asked about the marketing of food directly from farm producers directly to consumers, retailers, institutions, and a variety of local food...

Marketing and Branding ─ Color it “SOLD”

Baby Carrots; Eat them like junk food
Mastering Marketing - November 2016 Color is present everywhere and in many places simultaneously. People make up their minds about people or products within 90 seconds of their initial interactions with them. About 62‐90 percent of the assessment is based on colors alone. So, prudent use of colors...

Get Ready for the Holiday Sales Season Now

Catoctin Mountian Orchard Display
Mastering Marketing - September 2016 While the holiday season may seem a ways off, the line between when customers shop and when they take offense to holiday décor in stores is becoming a blurry one. The National Retail Federation reports that every year, about 40 percent of customers begin their...

Food for Profit

Thursday, Oct. 20, 2016 -
9:00am to 4:00pm
University of Maryland Extension - Washington County Office
Have you ever been told that your favorite homemade bread, or salsa, is “good enough to sell?” Do you have additional fruit or vegetables from your farm or home garden that you would like to make into a commercial product? Food for Profit is a one-day workshop designed to help you work through the...

Marketing Attitudes and Appearances—Keeping Them Positive

Be Positive
Mastering Marketing - July 2016 Memorial Day and the July 4 th holiday are behind us and Labor Day will be here before we know it. This triumphant of summer holidays is just a prelude to the busy fall and holiday season ahead. These are your money-maker times and the pressure is on to push sales,...

Is Your Marketing Strategy Working?

Strategy
Mastering Marketing - June 2016 Who’s Your First and Best Customer? Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Having a good grasp on your target market makes the promotion, pricing and distribution of your...

Determine Your Contributive Margin Before Setting Your Price

Costs
Mastering Marketing - May 2016 As the marketing and cropping season gets into full swing, there are always questions about product pricing, marketing costs, and decision on what to produce. In the pricing module I use to teach the “Food for Profit” classes, we approach pricing by looking at both...

Who’s the Boss

Who's the Boss?
Mastering Marketing - April 2016 A primary attribute often given for being self-employed is “I’m my own boss.” But, business guru Peter Drucker stated, “The purpose of a business is to have a satisfied customer”. So, whether you’re a farmer, producer, or other type of small business owner; who’s...

Marketing— The Root of All Profits

money
Mastering Marketing - March 2016 I’ve written, taught, and executed marketing ideas and plans for some time now. But, after pages and pages of text and theories, I’ve found marketing really boils down to a couple key concepts executed over three similar categories. And, marketing is truly the root...

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