University of Maryland Extension

marketing

Falling Back is for the Clock; Not Your Marketing Strategies

Social media on cell phone
Mastering Marketing - September 2018 When the calendar turns to September, everything “pumpkin” begins arriving in the stores and folks are busy cheering on their favorite football team. While it seems like the markets are in a sprint to the end of the year, Fall is actually a good to re-energize...

Your Marketing Activities—Good Business or Just Busyness?

Busyness (photo credit: unsplash.com)
Mastering Marketing - August 2018 I have a confession to make. I’m a blog reading junkie. I read five or six blogs every day. Some are about marketing trends, others about sustainable and regenerative farming practices, and some just because I like the writer’s topics and writing styles. I tell...

Food for Profit

Tuesday, Oct. 30, 2018 - 9:00am to 4:00pm
Chesapeake Culinary Center
Have you ever been told that your favorite homemade bread, or salsa, is “good enough to sell?” Do you have additional fruit or vegetables from your farm or home garden that you would like to make into a commercial product? Food for Profit is a one-day workshop designed to help you work through the...

SOWING THE SEEDS OF SOCIAL MEDIA SUCCESS—STRATEGIC MARKET PLANNING

Tuesday, Nov. 13, 2018 - 9:00am
MARYLAND AGRICULTURAL RESOURCE CENTER
SOWING THE SEEDS OF SOCIAL MEDIA SUCCESS—STRATEGIC MARKET PLANNING Date: Tuesday, November 13, 2018 Time: 9:00 a.m. to 4:00 p.m. Location: MARYLAND AGRICULTURAL RESOURCE CENTER, 1114 Shawan Road, Cockeysville, MD 21030 The marketing world is rapidly changing and so are the tools for interacting...

Packaging That Sells

Packaging Diagram
Mastering Marketing - July 2018 Packaging is more than just a way to get your product from A to B — it’s also an incredibly valuable customer touchpoint. In today’s age of “Social Media” moments and You Tube videos, your product packaging is an additional way to get extra marketing mileage for your...

Emerging Models for Direct-to-Consumer Marketing

Business planning - graph and marketing plan
Mastering Marketing - June 2018 “You never change things by fighting an existing reality. To change something, build a new model that makes the old model obsolete.” – Buckminster Fuller I ran across this quote in my morning reading just before going into a meeting with some of the University of...

Market Season-Ready, Set, Sell

Customer purchasing an apple at a Farmers Market
Mastering Marketing - April 2018 Despite the colder temps and slow start to the growing season, farmers markets, roadside stands and on-farm markets, need to get ready for sunnier days and the first flush of customers looking for fresh local produce, fruits, and other locally produced foods. How...

Maryland’s Expanding Value-added and Craft Movement

Plum Jam
Mastering Marketing - February 2018 I attended this year’s “Maryland’s Best Expo” organized by the Maryland Department of Agriculture to highlight Maryland products to a wide variety of buyers. This year’s offerings featured value-added products from at least three - quarters of the attending...

Matching Products to Customer Appetites in 2018

Root Vegetables
Mastering Marketing - January 2018 Every December I enjoy reading food trend predictions for the coming year from a variety of sources such as the Specialty Foods Association, the American Restaurant Association, Packer magazine, and a host of foodie blogs. There’s no doubt that customers’...

Is Diversification Your Ultimate Goal?

Bulls eye with dart
Mastering Marketing - October 2017 Farmers are repeatedly advised to diversify into new enterprises in order to generate additional income. It’s not unusual for me to visit a farm that grows vegetables, fruit, has some livestock for direct marketing meats, chickens for eggs, offers agritourism...

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