University of Maryland Extension

farmers market

2018 Consumer Survey - Your help is Needed!

2018 Farmers Market Consumer Survey
Mastering Marketing - Special Edition June 2018 Across much of the United States, farmers markets have reported a decrease in consumer participation over the last couple of years, resulting in a decrease in farm sales and income. In an attempt to understand and reverse this slump, a multi-state...

Emerging Models for Direct-to-Consumer Marketing

Business planning - graph and marketing plan
Mastering Marketing - June 2018 “You never change things by fighting an existing reality. To change something, build a new model that makes the old model obsolete.” – Buckminster Fuller I ran across this quote in my morning reading just before going into a meeting with some of the University of...

Market Season-Ready, Set, Sell

Customer purchasing an apple at a Farmers Market
Mastering Marketing - April 2018 Despite the colder temps and slow start to the growing season, farmers markets, roadside stands and on-farm markets, need to get ready for sunnier days and the first flush of customers looking for fresh local produce, fruits, and other locally produced foods. How...

Target Marketing to Customers - The View from the Other Side

Mastering Marketing - March 2018 In his book The Practice of Management , Peter Drucker declares the only one valid definition of a business’ purpose is to create a customer… Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions:...

Food Preferences and Purchasing Trends─Getting Out Ahead of the Curve

Food Trends
Mastering Marketing - June 2017 During a recent webinar that I led addressing vending at Farmers’ Markets, a participant asked how to discover food trends and consumer purchasing preferences. While we discussed several resources for searching out “what’s hot and what’s not”, the real key to keeping...

Digital Direct Marketing Tips for 2016 - Make It a Great Sales Year

Box of fresh farm raised vegetables
MASTERING MARKETING - JANUARY 2016 Whether you’re selling raw or value-added farm products, breeding stock, agritourism experiences, or business services, the start of a new year is a good time to develop your digital marketing “action tools”. There’s lots of buzz words or phrases surrounding...

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