University of Maryland Extension

farmers market

Food Preferences and Purchasing Trends─Getting Out Ahead of the Curve

Food Trends
Mastering Marketing - June 2017 During a recent webinar that I led addressing vending at Farmers’ Markets, a participant asked how to discover food trends and consumer purchasing preferences. While we discussed several resources for searching out “what’s hot and what’s not”, the real key to keeping...

Digital Direct Marketing Tips for 2016 - Make It a Great Sales Year

Box of fresh farm raised vegetables
MASTERING MARKETING - JANUARY 2016 Whether you’re selling raw or value-added farm products, breeding stock, agritourism experiences, or business services, the start of a new year is a good time to develop your digital marketing “action tools”. There’s lots of buzz words or phrases surrounding...
Inside this issue: Farmers Market and Local Food Promotion Program Grant Writing Workshop Networking Create Easy Ways for Customers to Share Word-of-Mouth Is Your Written Business Plan a Useless Document? Updated Guide to USDA Program...More info

Ignite Your Sales with Sensory Branding

Tasting samples at a Farmers Market
Ag Marketing - News Update Product Positioning and Branding Sell, sell, sell! That’s the end goal of your marketing efforts. But getting your product into the customer’s cart is seldom a direct line from locating the product to purchasing it. That’s where promotion enters the marketing equation...

Direct Marketing Do’s and Don’ts — the Good, the Bad, and the Ugly

Farmers Market
Ag Marketing News Update With the direct marketing season in full swing, it’s a good time to step back and examine some of the tools and marketing technics that can have a substantial impact on your success as a direct marketer. Whether the outlet is a farmers’ market, your on-farm stand, or...

Is the Price Right?

People at a Farmers Market
Ag Marketing News Update Whether you’re gearing up to sell at a farmers’ market, through your roadside stand, or by private treaty, you cannot thrive in business today without a pricing strategy. The price you set for your product must fall between two points: what the customer is willing to pay...

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