University of Maryland Extension

farmers market

Market Season-Ready, Set, Sell

Customer purchasing an apple at a Farmers Market
Mastering Marketing - April 2018 Despite the colder temps and slow start to the growing season, farmers markets, roadside stands and on-farm markets, need to get ready for sunnier days and the first flush of customers looking for fresh local produce, fruits, and other locally produced foods. How...

Target Marketing to Customers - The View from the Other Side

Mastering Marketing - March 2018 In his book The Practice of Management , Peter Drucker declares the only one valid definition of a business’ purpose is to create a customer… Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions:...

Food Preferences and Purchasing Trends─Getting Out Ahead of the Curve

Food Trends
Mastering Marketing - June 2017 During a recent webinar that I led addressing vending at Farmers’ Markets, a participant asked how to discover food trends and consumer purchasing preferences. While we discussed several resources for searching out “what’s hot and what’s not”, the real key to keeping...

Digital Direct Marketing Tips for 2016 - Make It a Great Sales Year

Box of fresh farm raised vegetables
MASTERING MARKETING - JANUARY 2016 Whether you’re selling raw or value-added farm products, breeding stock, agritourism experiences, or business services, the start of a new year is a good time to develop your digital marketing “action tools”. There’s lots of buzz words or phrases surrounding...
Inside this issue: Farmers Market and Local Food Promotion Program Grant Writing Workshop Networking Create Easy Ways for Customers to Share Word-of-Mouth Is Your Written Business Plan a Useless Document? Updated Guide to USDA Program...More info

Ignite Your Sales with Sensory Branding

Tasting samples at a Farmers Market
Ag Marketing - News Update Product Positioning and Branding Sell, sell, sell! That’s the end goal of your marketing efforts. But getting your product into the customer’s cart is seldom a direct line from locating the product to purchasing it. That’s where promotion enters the marketing equation...

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