University of Maryland Extension

80/20 Pareto Principle

Making the Most of Your Time — Be Effective

Coins with clock in background
Mastering Marketing - May 2018 In the opening session of a recent Annie’s Project Class I coordinated, we addressed the topic “The Seven Habits of Highly Effective Farm Women.” It was a take-off modeled on Steven Covey’s (1992) book, “The Seven Habits of Highly Effective People.” In his book, Covey...

Applying the Pareto Principle in Your Marketing—the 80/20 Rule

80/20 Pareto Principle
Mastering Marketing - September 2017 In 1906, an Italian economist named Vilfredo Pareto created a mathematical formula to describe the unequal division of wealth in his country. The Pareto principle (also known as the 80/20 rule or the law of the vital few) states that in many cases, roughly 80%...
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