University of Maryland Extension

80/20 Pareto Principle

Applying the Pareto Principle in Your Marketing—the 80/20 Rule

80/20 Pareto Principle
Mastering Marketing - September 2017 In 1906, an Italian economist named Vilfredo Pareto created a mathematical formula to describe the unequal division of wealth in his country. The Pareto principle (also known as the 80/20 rule or the law of the vital few) states that in many cases, roughly 80%...
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