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Selling On-line, a 24/7 Opportunity Mastering Marketing - February 2017
Some of our watermelon fields may be low in sulfur For the last 3 out of 5 years (yes I know, but I get busy with other things) I have been looking at whether or not adding extra sulfur to watermelon is worth it. I was asked a similar question from a couple of eastern shore growers awhile back and I said I was not sure and I’d look into it.
Marketing and Branding ─ Color it “SOLD” Mastering Marketing - November 2016
Other Fruit Problems with 2016 Tomato Crop Many of our tomatoes this summer look pretty ugly and is what I’d like to talk about this week. Some of the ugliness is due to high levels of gold fleck (Fig. 1). Gold fleck is caused by calcium crystals being deposited in the epidermal layers of the fruit when certain varieties are 
Get Ready for the Holiday Sales Season Now Mastering Marketing - September 2016 While the holiday season may seem a ways off, the line between when customers shop and when they take offense to holiday décor in stores is becoming a blurry one. The National Retail Federation reports that every year, about 40 percent of customers begin their holiday shopping before Halloween(1). 
Evaluating Grape Samples For Ripeness It is critical to properly monitor and assess the fruit characteristics and maturity to make the appropriate management, harvesting, and winemaking decisions to produce the best quality grapes and wine possible. The last “Timely Viticulture” described how to take a proper sample that best represents the actual ripeness stage of the variety in that vineyard.
Tissue Sampling Some early varieties in many vineyards are just starting to bloom. This is a critical time for taking tissue/petiole samples to assess the nutritional status of your vines. The following are some timely considerations.
Garlic Viruses In the past I have talked about several different problems with garlic, be it mites, nematodes, fungal or bacterial diseases. However, this year I am seeing something different that I will just call ‘garlic viruses’ that may have been there in past years, but is more prominent now for some reason.
Is Your Marketing Strategy Working? Mastering Marketing - June 2016   Who’s Your First and Best Customer?
Mites (Two Types) Found in Strawberries  While visiting some strawberry fields over the last few weeks, I ran into a few areas that had two spotted spider mite (TSSM) feeding. These were mostly in fields that had been using row cover. Spider mites Tetranychus urticae are well adapted to high-temperatures and can complete their life cycle in as little as 7 days when temperatures are > 80º F.
Allium (Onion) Leafminer The allium leafminer Phytomyza gymnostoma (also known as the onion leafminer) has recently been detected and confirmed from infested leeks in Lancaster County, PA.  This is the first confirmed infestation in the Western Hemisphere.
Who’s the Boss Mastering Marketing - April 2016 A primary attribute often given for being self-employed is “I’m my own boss.” But, business guru Peter Drucker stated, “The purpose of a business is to have a satisfied customer”. So, whether you’re a farmer, producer, or other type of small business owner; who’s the boss in your business?  Is it you, your customers, or both?
Marketing— The Root of All Profits Mastering Marketing - March 2016 I’ve written, taught, and executed marketing ideas and plans for some time now. But, after pages and pages of text and theories, I’ve found marketing really boils down to a couple key concepts executed over three similar categories.  And, marketing is truly the root of all profits in any business.
Generate More “Word of Mouth” Referrals Mastering Marketing - February 2016
Tomato Ripening August 2015
Blossom End Rot in Tomatoes This is just a reminder with the peculiar weather we have had lately with stretches of very high temperatures then cooler days and throw in the very heavy down pours we have had over the last few weeks, blossom end rot can become a real problem in tomatoes.
Crop Development Sampling It is critical to properly monitor and assess the fruit characteristics and maturity to make the appropriate management, harvesting, and winemaking decisions to produce the best quality grapes and wine possible. The first step to assess ripeness and quality is to take a proper sample that best represents the actual ripeness stage of the variety in that vineyard.
Jump Start Your Fall Marketing Season Now Mastering Marketing - August 2015

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