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Packaging That Sells Mastering Marketing - July 2018
Emerging Models for Direct-to-Consumer Marketing Mastering Marketing - June 2018“You never change things by fighting an existing reality. To change something, build a new model that makes the old model obsolete.” – Buckminster Fuller
Making the Most of Your Time — Be Effective Mastering Marketing - May 2018In the opening session of a recent Annie’s Project Class I coordinated, we addressed the topic “The Seven Habits of Highly Effective Farm Women.” It was a take-off modeled on Steven Covey’s (1992) book, “The Seven Habits of Highly Effective People.” In his book, Covey highlights the seven habits of great managers.
Market Season-Ready, Set, Sell Mastering Marketing - April 2018Despite the colder temps and slow start to the growing season, farmers markets, roadside stands and on-farm markets, need to get ready for sunnier days and the first flush of customers looking for fresh local produce, fruits, and other locally produced foods.
Balanced Pruning 2: Timing  Timely Viticulture Update:  February 26, 2018Pruning a vine causes it to deacclimate similarly to a warm spell, so do not prune (especially very sensitive varieties) when you know you will experience very serious cold shortly afterwards.
Balanced Pruning I - A Critical Step in Maintaining and Adjusting Vine Balance  Timely Viticulture Update:  February 26, 2018A major theme of viticulture is that for a vine to consistently produce high quality fruit it must be “in balance.” That means that the amount of vegetative growth (shoots and leaves) is just right to properly ripen the reproductive growth (fruit load).
Assessing Grapevine Bud Damage  Timely Viticulture Updated: February 26, 2018
Understanding Grapevine Bud Damage  Timely Viticulture Update:  February 26, 2018
Maryland’s Expanding Value-added and Craft Movement Mastering Marketing - February 2018I attended this year’s “Maryland’s Best Expo” organized by the Maryland Department of Agriculture to highlight Maryland products to a wide variety of buyers. This year’s offerings featured value-added products from at least three - quarters of the attending exhibitors.
Matching Products to Customer Appetites in 2018 Mastering Marketing - January 2018Every December I enjoy reading food trend predictions for the coming year from a variety of sources such as the Specialty Foods Association, the American Restaurant Association, Packer magazine, and  a host of foodie blogs.
Is Diversification Your Ultimate Goal? Mastering Marketing - October 2017
Farm to Door─Should You Offer a Product Delivery Service? Photo Credit: Alden Jewell - Maier's Kew-Bee Bread Truck by Boyertown Body Works
Nitrogen Fertilization in the Vineyard The annual goal in the established vineyard is to have the vines fill their allotted trellis space, top out just above the top wire at verasion, and produce a crop that is in balance with the vegetative vigor.
How Much Should I Spend on Marketing Mastering Marketing - May 2017
Tissue Sampling Updated May 4, 2017 Some early varieties in many vineyards are just starting to bloom. This is a critical time for taking tissue/petiole samples to assess the nutritional status of your vines. The following are some timely considerations.
Selling On-line, a 24/7 Opportunity Mastering Marketing - February 2017
Some of our watermelon fields may be low in sulfur For the last 3 out of 5 years (yes I know, but I get busy with other things) I have been looking at whether or not adding extra sulfur to watermelon is worth it. I was asked a similar question from a couple of eastern shore growers awhile back and I said I was not sure and I’d look into it.
Marketing and Branding ─ Color it “SOLD” Mastering Marketing - November 2016
Why so little yellow shoulders in tomatoes this year? Normally at this time of year, I’d be writing about how bad yellow shoulders and other fruit ripening problems are in Maryland tomatoes. But this has been a strange season with May weather in March and March weather in May, which caused a great deal of catfacing problems this year.
Other Fruit Problems with 2016 Tomato Crop Many of our tomatoes this summer look pretty ugly and is what I’d like to talk about this week. Some of the ugliness is due to high levels of gold fleck (Fig. 1). Gold fleck is caused by calcium crystals being deposited in the epidermal layers of the fruit when certain varieties are 

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