University of Maryland Extension

Conducting On-line Focus Groups

Tuesday, Nov. 7, 2017 - 9:30am to 4:00pm
College Park Marriott Hotel and Conference Center
Event Type: 

Focus groups are an important qualitative research tool. However, it can often be difficult to gather a group of 6-8 individuals face-to-face for a session. An alternative to the face-to-face group is an on-line focus group. It can save time and travel costs for the participants and make recruitment easier. In this workshop, we will explore:

1) Advantages and disadvantages of an on-line focus group

2) How facilitation differs in an on-line group versus a face-to-face group

3) The steps to conducting an on-line focus group

4) Software that can be used for on-line focus groups

Continental breakfast and lunch will be provided.

Teresa McCoy
Contact Email:
Maintained by the IET Department of the College of Agriculture and Natural Resources. © 2018. Web Accessibility