University of Maryland Extension

Marketing

A Marketing Decision Tool and Guide for Grass-fed Beef (EB-374)

A Marketing Decision Tool and Guide for Grass-fed Beef is a resource guide that will assist grass-fed beef producers in formulating profitable marketing strategies. It is a decision tool to assist individual producers in making marketing decisions about what to produce; where/how/in what venue(s)...

A Producer's Guide to Meat and Poultry Processing Regulations in Maryland (EB-372)

This 13-page guide is intended to assist farmers, growers, and their advisors in understanding the regulations affecting the processing and marketing of meat and poultry products in Maryland. This guide also contains information on labeling, marketing, risk management, and regulatory exemptions. By...

Niche Marketing—Outside of the Box, but in the Black (FS-846)

Niche Marketing - Out of the Box but in the Black fact sheet will help you explore the Niche Market and how to go about increasing your food dollar and return per unit sold. By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise...

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises (EB-403)

Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises addresses marketing beef, pork, lamb, and goat, but not poultry processing since it falls under different USDA, FSIS, and state regulations. While many of the key strategies discussed here can be applied to direct farm-...

Maryland Niche Meats & Poultry Producers Directory (EB-402)

The Maryland Niche Meats & Poultry Producers Directory was developed jointly by the Maryland Niche Meat and Poultry Working Group and the Ag Marketing Program of University of Maryland Extension. This directory serves as a way to connect buyers, consumers, producers and market masters to fresh...

Farm to Hospital—Selling Farm-Raised Meats and Poultry in Maryland (FS-929)

Farm to Hospital -Selling Farm-Raised Meats and Poultry in Maryland (FS-929) Fact Sheet is to assist livestock and poultry producers in developing products and marketing tools to increase meat and poultry sales directly to hospitals and extended care facilities or to distributors who handle...

Maryland Wheat: Historical Basis and Price Information (FS-497)

This fact sheet gives monthly average estimates of wheat basis and cash prices for three regions in Maryland.

Product Development - Making the Go, No Go Decision (FS-943)

When making the "go, no go" decision for starting a new enterprise, answering several clarifying questions can help you decide if you're really ready for the task ahead.

Turning on Your Specialty Food Business (EB-406)

You need to formulate a business plan and consider how your business will be organized.
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