University of Maryland Extension

Translate Trends into Profits

Fads are something people talk about, but trends are something people do. Look for market niches created by consumer trends. Popular trends include anything to do with health and nutrition, convenience, ethnic products, foods for the weight-conscious or elderly and food safety concerns.

To track these and immerging trends read “people” oriented publications such as USA Today, Cooking Light and Consumer Reports. Trend-driven niche markets are highly competitive and demand the highest quality product and packaging to differentiate your product from the crowd. Some trends have a very short or seasonal life-cycle while others may continue for several years.

Be prepared to change your product mix, packaging or distribution with changing consumer preferences.

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