AG Marketing Articles

Selling On-line, a 24/7 Opportunity Mastering Marketing - February 2017
Marketing and Branding ─ Color it “SOLD” Mastering Marketing - November 2016
Get Ready for the Holiday Sales Season Now Mastering Marketing - September 2016 While the holiday season may seem a ways off, the line between when customers shop and when they take offense to holiday décor in stores is becoming a blurry one. The National Retail Federation reports that every year, about 40 percent of customers begin their holiday shopping before Halloween(1). 
Tissue Sampling Some early varieties in many vineyards are just starting to bloom. This is a critical time for taking tissue/petiole samples to assess the nutritional status of your vines. The following are some timely considerations.
Is Your Marketing Strategy Working? Mastering Marketing - June 2016   Who’s Your First and Best Customer?
Who’s the Boss Mastering Marketing - April 2016 A primary attribute often given for being self-employed is “I’m my own boss.” But, business guru Peter Drucker stated, “The purpose of a business is to have a satisfied customer”. So, whether you’re a farmer, producer, or other type of small business owner; who’s the boss in your business?  Is it you, your customers, or both?
Marketing— The Root of All Profits Mastering Marketing - March 2016 I’ve written, taught, and executed marketing ideas and plans for some time now. But, after pages and pages of text and theories, I’ve found marketing really boils down to a couple key concepts executed over three similar categories.  And, marketing is truly the root of all profits in any business.
Generate More “Word of Mouth” Referrals Mastering Marketing - February 2016
Jump Start Your Fall Marketing Season Now Mastering Marketing - August 2015
Disease Management - Botrytis Botrytis is the major disease on a grower's radar screen Infections can occur early in the season during bloom and later in the season from bunch closing on to harvest.
Microbreweries and the New Class 8 Farm Brewery License Microbreweries and craft beers are a growing trend nationwide. In order to encourage more development in this growing industry, the state of Maryland has created a few new liquor licenses that make small-scale brewing easier.
Early Season Insect Management: Flea Beetles Identification and Biology Grape Flea beetles, Altica spp. (Coleoptera: Chrysomelidae), are small (4-5 mm), oval shaped, metallic blue-purple beetles that jump when disturbed. Grape flea beetles overwinter as adults and become active on warm April days when grape buds begin to swell. Adult beetles are most numerous following mild winters.
Early Season Insect Management: Climbing Cutworms This general term applies to the larvae (caterpillars) of a large number of butterfly/moth species (Lepidoptera) in the noctuid family that feed on buds, young shoots and leaves. Cutworm damage most commonly occurs in vineyards with weeds under the trellis or mulch, and in sandy or light colored soils.
Early-Season Disease Management Growers should apply a series of protectant fungicide sprays to new shoots to protect them from several diseases, beginning shortly after bud break.
Ignite Your Sales with Sensory Branding Ag Marketing - News Update   Product Positioning and Branding
Grape Berry Moth Although the Japanese beetle is rapidly moving to the top of the list in many areas of Maryland the grape berry moth (Paralobesia viteana; GBM) has typically been the most significant insect pest in the vineyard due to its direct and indirect damage to the berries and clusters.
Japanese Beetles Japanese beetles can periodically be a significant pest in Maryland vineyards. They create large holes in the younger leaves of vines and cause severe lacing and even fruit damage in heavy infestations. The population build up is typically periodic and cyclic and may require control tactics in years of large infestations.

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