AG Marketing Articles

Farm to Door─Should You Offer a Product Delivery Service? Photo Credit: Alden Jewell - Maier's Kew-Bee Bread Truck by Boyertown Body Works
Nitrogen Fertilization in the Vineyard The annual goal in the established vineyard is to have the vines fill their allotted trellis space, top out just above the top wire at verasion, and produce a crop that is in balance with the vegetative vigor.
How Much Should I Spend on Marketing Mastering Marketing - May 2017
Tissue Sampling Updated May 4, 2017 Some early varieties in many vineyards are just starting to bloom. This is a critical time for taking tissue/petiole samples to assess the nutritional status of your vines. The following are some timely considerations.
Your Feedback for Program Planning Needed and Appreciated In April, University of Maryland Extension Ag Marketing Program, in partnership with Future Harvest CASA, conducted a new seminar series titled “Wheels Up”/ a Maturing Business Assessment Program. The "Wheels Up" series is for farmers with 3 or more years of business experience.
Understanding Grapevine Bud Damage   Timely Viticulture Update:  April 4, 2017
Assessing Grapevine Bud Damage   Timely Viticulture Updated: April 4, 2017
Selling On-line, a 24/7 Opportunity Mastering Marketing - February 2017
Balanced Pruning 3: Pre-Pruning “Timely Viticulture” Balanced Pruning 2 dealt with the timing of pruning relative to dormancy, deacclimation, and bud break. The best thing to do is to try to delay pruning as long as practically possible.
Marketing and Branding ─ Color it “SOLD” Mastering Marketing - November 2016
Get Ready for the Holiday Sales Season Now Mastering Marketing - September 2016 While the holiday season may seem a ways off, the line between when customers shop and when they take offense to holiday décor in stores is becoming a blurry one. The National Retail Federation reports that every year, about 40 percent of customers begin their holiday shopping before Halloween(1). 
Crop Management The goal of most grape growers is to produce high quality grapes for wine. For making the best wine, the highest quality grapes are often the most mature and uniform. In today’s quality driven marketplace, the best fruit will command the highest prices and the greatest demand.
Is Your Marketing Strategy Working? Mastering Marketing - June 2016   Who’s Your First and Best Customer?
Who’s the Boss Mastering Marketing - April 2016 A primary attribute often given for being self-employed is “I’m my own boss.” But, business guru Peter Drucker stated, “The purpose of a business is to have a satisfied customer”. So, whether you’re a farmer, producer, or other type of small business owner; who’s the boss in your business?  Is it you, your customers, or both?
Understanding Grapevine Frost/Freeze Damage   Timely Viticulture Updated: April 7, 2016
Marketing— The Root of All Profits Mastering Marketing - March 2016 I’ve written, taught, and executed marketing ideas and plans for some time now. But, after pages and pages of text and theories, I’ve found marketing really boils down to a couple key concepts executed over three similar categories.  And, marketing is truly the root of all profits in any business.
Generate More “Word of Mouth” Referrals Mastering Marketing - February 2016
Crop Development Sampling It is critical to properly monitor and assess the fruit characteristics and maturity to make the appropriate management, harvesting, and winemaking decisions to produce the best quality grapes and wine possible. The first step to assess ripeness and quality is to take a proper sample that best represents the actual ripeness stage of the variety in that vineyard.
Jump Start Your Fall Marketing Season Now Mastering Marketing - August 2015

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