University of Maryland Extension

Publications

Peer Reviewed publications by Ginger S. Myers

  • A Marketing Decision Tool and Guide for Grass-fed Beef - EB374
    By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center.  This resource guide will assist grass-fed beef producers formulate profitable marketing strategies. It is a decision tool to assist individual producers in making marketing decisions about what to produce; where/how/in what venue(s) outlets to market their product; and practical risk management strategies. View online (PDF)

  • A Producer’s Guide to Meat and Poultry Processing Regulations in Maryland - EB-372
    By Ginger S. Myers, Director, Maryland Enterprise Development Center and Extension Specialist, University of Maryland Extension. Reviewers: Diane Hirsh, University of Connecticut Extension, Jody Menikheim, Division of Food Control, Maryland Department of Health and Mental Hygiene, Arion Thiboumery, Iowa State University.  This guide is intended to assist farmers, growers, and their advisors in understanding the regulations affecting processing and marketing meat and poultry products in Maryland.
    View online (PDF)

  • Enhancing the Community Supported Agriculture (CSA) Marketing Model in Maryland (2010) - CRED-01
    By Ginger S. Myers, Director, Maryland Enterprise Development Center and Extension Specialist, University of Maryland Extension. This publication seeks to look at the broad picture of Community Supported Agriculture (CSA) as a marketing model and then burrows down, utilizing survey results from Maryland CSA farmers to further define what works well, and how to retain customers and how to increase profitability. View online (PDF)

  • Farm to Hospital -Selling Farm-Raised Meats and Poultry in Maryland (2011) - FS-929
    By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center.  The focus of this Fact Sheet is to assist livestock and poultry producers in developing products and marketing tools to increase meat and poultry sales directly to hospitals and extended care facilities or to distributors who handle hospital food purchasing accounts. View online (PDF)

  • Launching a Cottage Food Business in Maryland (2015) - FS-1005
    By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center. This publication discusses the pros and cons to start a Cottage Food Industry Business in Maryland from understanding the parameters of the Maryland Cottage Food Industry Law which would include production specifications, labeling requirements, and a listing of approved and unapproved foods. View online (pdf) (Issuu)

  • Maryland Niche Meats and Poultry Producers (2014) - EB-402
    By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center.  This publication developed jointly by Niche Meat and Poultry Producers and the Ag Marketing Program of University of Maryland Extension. This directory serves as a way to connect buyers, consumers, producers and market masters to fresh, high-quality farm-raised meats from Maryland producers. For ease of aggregating suppliers, this directory has been organized by product, though many producers offer multiple products. USDA on listing only applies to Beef, Bison, Chevon, Lamb, and Pork. View online (PDF)

  • Meat Marketing Planner: Strategic Marketing for Farm-to-Table Meat Enterprises (2013) - EB-403
    By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center.  This Extension Bulletin EB-403 addresses marketing beef, pork, lamb, and goat, but not poultry since poultry processing falls under differing USDA, FSIS, and state regulations.  While many of the key strategies discussed here can be applied to the sale of any farm products direct to consumers, this publication focuses on marketing farm-raised meats. View online (PDF)

  • Niche Marketing - Out of the Box but in the Black (2008) - FS-846
    By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center.  This Fact Sheet will help you explore the Niche Market and how to go about increasing your food dollar and a higher return per unit sold. View online (PDF)

  • Product Development - Making the Go, No Go Decision (2013) FS-943
    By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center. This Fact Sheet is part of a series on Starting a Specialty Food Business in MarylandMaking the Go, No Go Decision (FS-943) is number 1 in the series and it concentrates on making the "go, no go" decision for starting a new enterprise, answering several clarifying questions that can help you decide if you're really ready for the task ahead. View online (PDF) (Issuu

  • Selling Shell Eggs to Retailers, Wholesalers, and Food Service Facilities in Maryland (2017) FS-1068
    By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center. This publication provides introductory information and resources that can help Maryland’s egg producers improve their sales of shell eggs into retail channels. Because there are continual changes and updates at both the state and federal levels, please check for the most current edition of any regulations cited in this publication. (pdf) (issuu)

  • Turning on Your Specialty Food Business (2013) - EB 406
    By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center.  This Extension Bulletin is part of a series on Starting a Specialty Food Business in Maryland. Turning on Your Specialty Food Business (EB 406) is number 3 in the series and it concentrates on how to formulate a business plan and to consider how your business will be organized. View online (PDF) (issuu)

  • Turning on Your Idea: Starting a Specialty Food Business Requires Careful Planning (2014) - EB-415
    By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Development Center.  This Extension Bulletin is part of a series on Starting a Specialty Food Business in MarylandTurning on Your Specialty Food Business (EB 415) is number 4 in the series. View online (PDF) (Issuu)

  • Turning Out Your Product: From Food Safety to Marketing, There's a Lot You'll Need to Know (2014) EB-416
    By Ginger S. Myers, Marketing Specialist, University of Maryland Extension and Director of the Maryland Rural Enterprise Center.  This Extension Bulletin is part of a series on Starting a Specialty Food Business in MarylandTurning Out Your Product: From Food Safety to Marketing, There's a Lot You'll Need to Know (EB-416) is number 2 in the series and it concentrates on the breakdown on the necessary steps to develop your product and bring it to market in accordance with Maryland Department of Health and Mental Hygiene's regulations and recommendations. view online (PDF)(Issuu)

Other publications by Ginger S. Myers

Section: 
Maintained by the IET Department of the College of Agriculture and Natural Resources. © 2019. Web Accessibility