University of Maryland Extension

Articles

Mastering Marketing Articles

Mastering Marketing

Mastering Marketing formerly Ag Marketing News Update is produced by Ginger S. Myers and is published periodically containing important seasonal marketing information. 

Formats available:
Web Page (html)
Printable Version (*Adobe Reader pdf)

ARTICLE TITLE

FORMAT

PUBLISHED

2018 Consumer Survey

html
pdf

June 2018 
Special Edition

A Booth at the Farmers' Market: Profit or Loss

html  
pdf  

May 2011

Applying the Pareto Principle in Your Marketing—the 80/20 Rule

html
pdf

September 2017

Avoid Speaking “Farmese” to Consumers

html
pdf

Summer 2009

Check Your Marketing Map

html
pdf   

March 2011

Convenient Payment Options – It’s What Customers Want

html
pdf

July 2015

Define Your Markets First

html  
pdf    

October 2008

Determine Your Contributive Margin Before Setting Your Price

html
pdf   

May 2016

Digital Direct Marketing Tips for 2016 – Make It a Great Sales Year

html
pdf  

January 2016

Direct Marketing Do’s and Don’ts – the Good, the Bad, and the Ugly

html  

pdf

June 2013

Direct Marketing Feeds “Buy Local”

html

pdf

May 2009

Direct Marketing Strategies for Shrinking Middle-Income and Increasing Low-Income Shoppers

html

pdf

March 2019

Emerging Models for Direct-to-Consumer Marketing

html
pdf

June 2018

Food Preferences and Purchasing Trends─Getting Out Ahead of the Curve

html

pdf

June 2017

Food to Door-Should You Offer a Product Delivery Service?

html

pdf

August 2017

Generate More “Word of Mouth” Referrals

html

pdf

February 2016

Get Ready for the Holiday Sales Season Now

html

pdf   

September 2016

High Beef Prices

html  
pdf

May 2014

Ho, Ho, Ho—Handling Crabby Customers this Holiday Season

html

pdf

November 2018

How Much Should I Spend on Marketing

html  
pdf

May 2017

Ignite Your Sales with Sensory Branding

html

pdf

August 2014

Is Diversification Your Ultimate Goal?

html

pdf

October 2017

Is the Price Right?

html

pdf   

March 2008

Is Your Marketing Strategy Working?

html

pdf  

June 2016

Jump Start Your Fall Marketing Season Now

html

pdf

August 2015

Lessons from the “Are You Crazy?” Retail Farm Market Bus Tour

html

pdf  

October 2015

Licenses and Regulation Updates for Farmers Marketing Value-Added Products Directly to Consumers

html

pdf

May 2011

Making the Most of Your Time - Be Effective

html

pdf

May 2018

Marketing Attitudes and Appearances-Keeping Them Positive

html 

pdf

July 2016

Marketing and Branding – Color it “SOLD”

html 

pdf  

November 2016

Market Season-Ready, Set, Sell

html

pdf

April 2018

Market Strategies for Diversified Livestock Producers

html   

pdf  

March 2011

Marketing ─ the Root of All Profits

html 

pdf

March 2016

Maryland's Expanding Value-added and Craft Movement

html

pdf

February 2018

Matching Products to Customer Appetites in 2018

html

pdf

January 2018

Opportunities to Find Your Starting Point

html

pdf

February 2019

Packaging That Sells

html

pdf

July 2018

Results of First Local Food Marketing Practices Survey Released

html

pdf  

January 2017

Selling a Service

html 

pdf

August 2011

Selling On-Line, a 24/7 Opportunity

html  

pdf   

February 2017

Target Marketing to Customers - The View from the Other Side

html

pdf

March 2018

The Customer is Still King

html  

pdf

April 2014

To Be or Not to Be a Farmers Market Vendor-Is That Your Question?

html

pdf

January 2019

Tools for Building Your Online Marketing Plan

html  

pdf  

May 2015

To Weigh or Not to Weigh

html

pdf    

June 2012

Your Feed Back for Program Planning Needed and Appreciated

html   

pdf

April 2017

Your Marketing Activities—Good Business or Just Busyness?

html

pdf

August 2018

When Advertising is a Waste of Resources

html  

pdf

August 2011

What’s Your Sign?

html

pdf  

October 2009

Who’s the Boss

html
pdf

April 2016

*You will need adobe reader to view and print off pdf document.  If you do not have adobe reader; you can go to https://get.adobe.com/reader/   WARNING - adobe has optional offers (McAfee Security Scan Plus, True Key by Intel Security, etc.) automatically checked for download; if you do not want them installed you need to uncheck before installing.

Section: 
Maintained by the IET Department of the College of Agriculture and Natural Resources. © 2019. Web Accessibility